Responding to COVID-19

COVID-19 is fundementally shifting the ways in which we live and do business and will continue to do so far the foreseeable future. The demand upon leaders of businesses and institutions to communicate in a timely and effective way with employees, customers, investors, and other key stakeholders has never been so critical.


Across our 12 offices worldwide, our strategic communications experts have been working tirelessly with a broad base of clients throughout North America, Europe, the Middle East and Asia to support their urgent needs.

This is a moment in time in which clear, transparent communication is essential. We are helping clients communicate the important steps that they are taking to mitigate the human, operational, and financial impact of this historic pandemic.

COVID-19 Opinion Tracker

Key Figures

Opinion Tracker I October 2021
  • 28 POINTS The amount by which the gap between limiting the spread and protecting the economy has shrunk in the UK since May
  • 45% The percentage of people who want to see tax on business stay the same in Sweden - the most popular option
  • One fifth The proportion of Americans who do not say they will get the vaccine

All COVID-19 Insights


COVID-19 Opinion Tracker - Edition 9

The ninth iteration of Kekst CNC’s international tracking survey reveals a step-change in attitudes towards coronavirus, with more people saying governments should now prioritise protecting their economies, even at the expense of limiting the spread of the virus.


Divisions Grow Between Vaccinated and Unvaccinated Americans

Confidence in government decreasing and Americans predict next three years will bring increased taxes, living costs, an increased national debt and crime, according to latest Kekst CNC poll


COVID-19 Opinion Tracker - Edition 8

The eighth Kekst CNC international tracking survey shows surprising responses when it comes to the public’s confidence in their country’s economic situation, uptakes in vaccine roll-outs and the reputation of Governments and large businesses. This study shows that countries with strong vaccine rollouts have seen higher public confidence and an overall positive perception of government and business performance, particularly so in the UK and U.S.


Who Will Go Where? The Changed World of Travel and Tourism After COVID-19

Vaccinations, quarantine periods, testing and case numbers are some of the factors that will shape post-pandemic tourism and travel. The future of travel rests heavily on the success of the vaccine rollouts, but is this enough to get travellers to go abroad again?


New Rules for a New Way of Working? Five Essentials for Businesses Welcoming Employees Back Into the Office

The ‘new normal’. A phrase that burned out in record time, going from bright new thing to cliché before anyone had worked out what it meant. But now, a full 12 months after lockdowns put normality on hold, the future is becoming much clearer.


COVID-19 Opinion Tracker - Edition 7

The seventh Kekst CNC international tracking survey finds that as vaccines roll out, businesses are facing increasing reputational risks in the latter stages of the pandemic. As an example, we find that the pharmaceutical industry has received contrasting opinions recently. In the UK, the pharmaceutical industry has seen a significant boost to its brand, placing it alongside highly rated industries like supermarkets and the NHS.


Kekst CNC COVID Tracker Shows Increased Confidence in the Performance of Key Sectors

London, 1 March 2021 - The British public continues to show confidence in the performance of a number of key sectors of the UK economy, according to the latest wave of the Kekst CNC COVID-19 tracker, a survey of public attitudes in the United States, France, the United Kingdom, Sweden, Germany, and Japan.


COVID-19 Opinion Tracker – Edition 6

The sixth Kekst CNC international tracking survey shows that the relationship between business and the general public will be transformed by the crisis. As 2020 has unfolded, individual corporates and sectors that had hitherto been unloved or the focus of severe criticism, have been at the heart of shared efforts to deal with the challenges of COVID-19. But our survey finds that a positive performance during the pandemic is not a blank reputational cheque.


The Future of Work: How COVID-19 Has Impacted Employee Behaviour

What will the future of work look like in the aftermath of this pandemic? How has and will COVID-19 impact employees’ behaviour? What are the expectations and demands for employers? These are some of the questions we discussed on our panel event, drawing on the findings of our global COVID-19 public opinion survey and the perspectives of our Kekst CNC experts.

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