Kekst CNC Mai 12 2021

COVID-19 Opinion Tracker - Edition 8

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Dr. Jana Edelmann Digital Feb 03 2021

Kekst CNC trifft Tijen Onaran

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Eleanor Cavill Apr 12 2021

Episode 9: Clubhouse’s Rapid Rise in Germany – A Trend Here to Stay?

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The eighth Kekst CNC international tracking survey shows surprising responses when it comes to the public’s confidence in their country’s economic situation, uptakes in vaccine roll-outs and the reputation of Governments and large businesses. This study shows that countries with strong vaccine rollouts have seen higher public confidence and an overall positive perception of government and business performance, particularly so in the UK and U.S.

Vaccinations, quarantine periods, testing and case numbers are some of the factors that will shape post-pandemic tourism and travel. The future of travel rests heavily on the success of the vaccine rollouts, but is this enough to get travellers to go abroad again?

The seventh Kekst CNC international tracking survey finds that as vaccines roll out, businesses are facing increasing reputational risks in the latter stages of the pandemic. As an example, we find that the pharmaceutical industry has received contrasting opinions recently. In the UK, the pharmaceutical industry has seen a significant boost to its brand, placing it alongside highly rated industries like supermarkets and the NHS.



In unserer Interview-Serie „Kekst CNC trifft…“ sprechen Kolleginnen und Kollegen von Kekst CNC mit führenden Köpfen aus Politik, Wirtschaft und den Medien über aktuelle Themen rund um die strategische Kommunikation.

Purpose, Nachhaltigkeit und ESG

2020 war für uns alle das Jahr neuer Herausforderungen. Die Corona-Pandemie führte nicht nur in unserem Arbeitsalltag zu tiefgreifenden Veränderungen und zur Verschiebung von Prioritäten. Auch medial erzeugte die Corona-Krise eine neue Aufmerksamkeitsspirale.

Leadership transition and succession planning always present communications challenges to a company, particularly when control is passing from a founder who personifies the company’s strategy and culture. But nowhere is the “Founder’s Dilemma” more pronounced than in startups where the founder – who is often also the CEO – is synonymous with the business in the eyes of investors, employees and customers.


Broadcast content in the Middle East is heavily regulated, regularly censored and has been quite stagnant for a while. The arrival of the podcast boom to the region has given a voice to content creators who are looking for new ways to express themselves. In our latest podcast episode, host Maram El Hendy, Senior Associate at Kekst CNC and Co-host of the podcast DXBabies, speaks with Leila Hamadeh from Finyal Media and Ramsey George from Sowt, who discuss the huge potential for diverse and cultural growth in the Middle East’s podcast space as barriers get broken down around taboo topics.

In our 9th Global Thinking podcast episode, host Eleanor Cavill is joined by colleagues from Kekst CNC’s German offices, Victoria Jodl and Dr. Jana Edelmann, for a quick chat about the rapid rise of Clubhouse in the German market, as well as the platform’s future potential. Is the audio-only social platform a trend that is here to stay?

Has the relationship between employer and employee just changed for good? In the UK, the US and parts of Europe business leaders are planning to cautiously welcome employees back to the office. But the office won’t be the same. Over the past 12 months, employees have had vastly different experiences, from happy home offices to uncomfortable and cramped shared accommodation. Many have still been going out to work, doing jobs that can’t be done from home.


London/München, 17. Dezember 2020 - Kekst CNC, eine der weltweit führenden Beratungen für strategische Kommunikation, baut sein Angebot im Bereich der Nachhaltigkeitskommunikation aus und erweitert dafür mit der Ernennung von Meghan Sheehan als Director im Londoner Büro sein globales Team erfahrener Kommunikationsexperten. Meghan Sheehan war zuvor in führenden Funktionen bei Brunswick und der Barclays Bank tätig.


München / Berlin / Frankfurt, 10. Dezember 2020 – Kekst CNC, eine der führenden internationalen Beratungen für strategische Kommunikation, verstärkt ihr Führungsteam und holt mit Marion Horn eine der profiliertesten Journalistinnen Deutschlands an Bord. Nach über sechs Jahren als Chefredakteurin der Bild am Sonntag, Deutschlands auflagenstärkster Sonntagszeitung, wechselt Horn zum 1. Januar 2021 als Partnerin in das Berliner Büro von Kekst CNC.


München / Paris / New York, 17.11.2020 – Günther H. Oettinger erweitert zum 1. Januar 2021 das Global Advisory Board der internationalen Kommunikationsberatung Kekst CNC. Oettinger war nach seiner Zeit als Ministerpräsident von Baden-Württemberg von 2010 bis 2019 Mitglied der EU-Kommission, zunächst zuständig für den Bereich Energie, dann für digitale Wirtschaft und Gesellschaft und schließlich für Haushalt und Personal. Er blickt auf eine jahrzehntelange erfolgreiche Laufbahn in der nationalen und internationalen Politik zurück. In seiner Eigenschaft als Mitglied des internationalen Beratungsgremiums steht er dem gesamten Kekst CNC Team als Sparringspartner zur Verfügung und wird auch den Kunden mit seiner großen Expertise beratend zur Seite stehen.


“The Continuing Storm: Global Threats in the Wake of a Worldwide Pandemic” a Kekst CNC and CMi Forum webinar, chaired by security experts Ambassador Wolfgang Ischinger, Chairman of the Munich Security Conference and former German Ambassador to the U.S. and the UK, and Tom Hurd, Director General of the UK´s Office for Security and Counter Terrorism, was a must-attend for all those interested in global dynamics. The discussion was informed by Kekst CNC research, which provided an analysis of global threats as viewed by the public in six countries.

What impact has COVID-19 had on ESG? Has it become more important or less? Have priorities of investors – and the public – shifted? Is climate protection still ‘number one’? And how are leading businesses in this space changing their ESG policies and priorities?

Shareholder activism has surged in Japan over the past few years. In addition to the increasing number of activist campaigns, a record 65 Japanese companies received shareholder proposals during this year’s AGM season. This is reflective of the government’s corporate governance reform, such as the introduction and revision of the stewardship code and corporate governance code serving as a tailwind.