Kekst CNC Okt 12 2020

COVID-19 Opinion Tracker - Edition 5

Michael White Aug 28 2020

How Bots are Manipulating Conversations Around COVID-19 on Twitter

Dominic Laurie Aug 28 2020

Episode 5: The Power of Narratives for Start-Ups


What will the future of work look like in the aftermath of this pandemic? How has and will COVID-19 impact employees’ behaviour? What are the expectations and demands for employers? These are some of the questions we discussed on our panel event, drawing on the findings of our global COVID-19 public opinion survey and the perspectives of our Kekst CNC experts.

The fifth Kekst CNC international tracking survey shows that in many countries business continues to be seen as having responded more effectively to the pandemic than government. However, there are signs that this faith in business may be declining after a very strong performance in the first months of the pandemic. Employees' priorities over the next three months are focused on pay, keeping their job, and health and safety measures​. However, mood matters too, with the top demand from German employees being to build a feeling that senior executives and employees alike are all in this together. Employers will need to bear this in mind as they look to take their employees with them through the autumn and winter months.

The fourth edition of our international COVID-19 Opinion Tracker shows that the public’s view of business is showing signs of deteriorating. Throughout the first three months of the tracker, business has performed well in the public’s eyes. It has been seen as stepping up during the crisis, and is perceived as having handled the pandemic well. Though this still stands, business brands are in a delicate position as the focus shifts to lay-offs and economic damage. The survey also found that employees who have returned to their workplace across the globe say they had a better experience than expected, that it was more safe than expected, that they were more productive than they expected, and that they are now more likely to stay with their employer. However, employers will need to continue to provide leadership on this as more return to workplaces and offices.


Automated social media accounts commonly referred to as “bots” are amplifying 5G conspiracy theories on Twitter and spreading disinformation. This indicates how automated Twitter robots are influencing extreme areas of debate on the social network.

Automated social media accounts commonly referred to as ‘bots’ are actively influencing the COVID-19 ‘anti-mask movement’ on Twitter. Many have strong political allegiances and artificially increase engagements on politicians’ tweets.

On July 8, Kekst CNC hosted a virtual ESG panel event to discuss the Impact of COVID-19 on ESG Priorities. We were joined by Rob Cameron, Global Head of Public Affairs at Nestlé and Tom Fekete, Head of Sustainable Investing for EMEA and Asia at BlackRock. We asked them to provide their reflections on the ESG findings from the Kekst CNC COVID-19 Tracker Edition 3 (15 June 2020) which summarised data from a representative sample of 6,000 people in six countries - the UK, US, Germany, Sweden, France and Japan about their environmental, social and governance (ESG) priorities.


In the sixth “Global Thinking” episode, host Eleanor Cavill is joined by Andrew Berkley, Data Science Lead, Strategic Intelligence Team at the World Economic Forum and Kekst CNC Partner and Head of Digital Engagement, Lucy Cording.

In the fifth episode, our host Dominic Laurie is joined by Saeed Amidi, CEO & Founder of Plug and Play, who shares his insights from Silicon Valley’s start-up ecosystem. While most industries have come to a standstill in recent months, demand for digital companies’ offerings has skyrocketed in recent months.

In our latest podcast host Dominic Laurie is joined by David Emm, Principal Security Researcher at Kaspersky Labs, Hans Allnutt, Partner at DAC Beachcroft, Raf Sanchez, International Breach Response Manager at Beazley and Kekst CNC partner Ben Curson, who share their take on the changing landscape of cyber security.


München / Paris / New York, 17.11.2020 – Günther H. Oettinger erweitert zum 1. Januar 2021 das Global Advisory Board der internationalen Kommunikationsberatung Kekst CNC. Oettinger war nach seiner Zeit als Ministerpräsident von Baden-Württemberg von 2010 bis 2019 Mitglied der EU-Kommission, zunächst zuständig für den Bereich Energie, dann für digitale Wirtschaft und Gesellschaft und schließlich für Haushalt und Personal. Er blickt auf eine jahrzehntelange erfolgreiche Laufbahn in der nationalen und internationalen Politik zurück. In seiner Eigenschaft als Mitglied des internationalen Beratungsgremiums steht er dem gesamten Kekst CNC Team als Sparringspartner zur Verfügung und wird auch den Kunden mit seiner großen Expertise beratend zur Seite stehen.


Die Bevölkerung wünscht sich eine Neuordnung der Deutschen Wirtschaft nach der Corona-Krise. Insbesondere die historisch starke Rolle der Automobilindustrie wird dabei in Frage gestellt. Dies zeigt die fünfte internationale COVID-19-Umfrage von Kekst CNC in Deutschland, Großbritannien, Schweden, Frankreich, Japan und den USA.

Dubai, 29 September 2020: As the Middle East is transformed by the surge in innovative start-ups and countries develop hubs to house entrepreneurs and disruptive businesses, Publicis-owned global strategic communications firm Kekst CNC is today introducing “Kekst CNC RISE”, a bespoke service for startups and high-growth companies to help them accelerate their growth ambitions.


“The Continuing Storm: Global Threats in the Wake of a Worldwide Pandemic” a Kekst CNC and CMi Forum webinar, chaired by security experts Ambassador Wolfgang Ischinger, Chairman of the Munich Security Conference and former German Ambassador to the U.S. and the UK, and Tom Hurd, Director General of the UK´s Office for Security and Counter Terrorism, was a must-attend for all those interested in global dynamics. The discussion was informed by Kekst CNC research, which provided an analysis of global threats as viewed by the public in six countries.

What impact has COVID-19 had on ESG? Has it become more important or less? Have priorities of investors – and the public – shifted? Is climate protection still ‘number one’? And how are leading businesses in this space changing their ESG policies and priorities?

Shareholder activism has surged in Japan over the past few years. In addition to the increasing number of activist campaigns, a record 65 Japanese companies received shareholder proposals during this year’s AGM season. This is reflective of the government’s corporate governance reform, such as the introduction and revision of the stewardship code and corporate governance code serving as a tailwind.