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Corporate communications

Automated social media accounts commonly referred to as “bots” are amplifying 5G conspiracy theories on Twitter and spreading disinformation. This indicates how automated Twitter robots are influencing extreme areas of debate on the social network.

Corporate communications

80 percent of startups fail. For tech-centric startups, this rises to 90 percent, according to Harvard Business School. The MENA region is no exception. Here, startup failures have occurred in a range of industries from e-commerce and advertising to software and financial services.

Corporate communications

Automated social media accounts commonly referred to as ‘bots’ are actively influencing the COVID-19 ‘anti-mask movement’ on Twitter. Many have strong political allegiances and artificially increase engagements on politicians’ tweets.

Sustainability, ESG and Purpose

On July 8, Kekst CNC hosted a virtual ESG panel event to discuss the Impact of COVID-19 on ESG Priorities. We were joined by Rob Cameron, Global Head of Public Affairs at Nestlé and Tom Fekete, Head of Sustainable Investing for EMEA and Asia at BlackRock. We asked them to provide their reflections on the ESG findings from the Kekst CNC COVID-19 Tracker Edition 3 (15 June 2020) which summarised data from a representative sample of 6,000 people in six countries - the UK, US, Germany, Sweden, France and Japan about their environmental, social and governance (ESG) priorities.

Data, Research and Insights

At our first Kekst CNC focus group, broadcast on Times Radio last week, we asked a group of uncommitted voters across England what they thought about “ESG”. Not surprisingly, few understood what the term meant. An acronym that businesses and investors use on a near-daily basis, focused around environmental, social and corporate governance practices, has no cut-through with the greater British public.

Crisis Communications

Today, most offices and many industrial facilities remain shuttered. Employees are scattered in a state of enforced refuge and we are all leaning heavily on technology for continuity-of-business. The onslaught of Coronavirus has upended the way we operate. It has asked tough questions of organisations large and small across the world and hard decisions are made on a daily basis often in response to quickly changing Government guidance.