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Cyber Security

While 2020 is likely to be a year many would prefer to forget, the changes it has brought to our lives are likely to have lasting effects, even after COVID-19 is finally put to rest. One area of change has been work: Post-pandemic, half of British employees are demanding flexible working arrangements, with 30% prepared to quit should their employer demand a full-time return to the office, according to Kekst CNC’s COVID-19 Opinion Tracker.

Corporate communications

Automated social media accounts commonly referred to as “bots” are amplifying 5G conspiracy theories on Twitter and spreading disinformation. This indicates how automated Twitter robots are influencing extreme areas of debate on the social network.

Corporate communications

80 percent of startups fail. For tech-centric startups, this rises to 90 percent, according to Harvard Business School. The MENA region is no exception. Here, startup failures have occurred in a range of industries from e-commerce and advertising to software and financial services.

Corporate communications

Automated social media accounts commonly referred to as ‘bots’ are actively influencing the COVID-19 ‘anti-mask movement’ on Twitter. Many have strong political allegiances and artificially increase engagements on politicians’ tweets.

Sustainability, ESG and Purpose

On July 8, Kekst CNC hosted a virtual ESG panel event to discuss the Impact of COVID-19 on ESG Priorities. We were joined by Rob Cameron, Global Head of Public Affairs at Nestlé and Tom Fekete, Head of Sustainable Investing for EMEA and Asia at BlackRock. We asked them to provide their reflections on the ESG findings from the Kekst CNC COVID-19 Tracker Edition 3 (15 June 2020) which summarised data from a representative sample of 6,000 people in six countries - the UK, US, Germany, Sweden, France and Japan about their environmental, social and governance (ESG) priorities.

Data, Research and Insights

At our first Kekst CNC focus group, broadcast on Times Radio last week, we asked a group of uncommitted voters across England what they thought about “ESG”. Not surprisingly, few understood what the term meant. An acronym that businesses and investors use on a near-daily basis, focused around environmental, social and corporate governance practices, has no cut-through with the greater British public.