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This week the UK government set out its three-phased approach for gradually lifting the current lockdown restrictions and returning the nation back to what previously might have been described as “normal.” But while policymakers are hopeful that a COVID-19 vaccine will be successfully developed, the Prime Minister and his scientific advisers acknowledged that there is no real assurance that we will not be living with COVID-19 for a long time to come.
At some point an organisation will face reputational damage caused by a crisis. A crisis can come about as a result of a firm’s own actions, as we saw last year with Volkswagen, or alternatively through collective industry failure, and as observed during the banking crisis. A crisis can be prompted by association too – with the horse meat scandal of 2013 enveloping many organisations following the initial aftermath.