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This week the UK government set out its three-phased approach for gradually lifting the current lockdown restrictions and returning the nation back to what previously might have been described as “normal.” But while policymakers are hopeful that a COVID-19 vaccine will be successfully developed, the Prime Minister and his scientific advisers acknowledged that there is no real assurance that we will not be living with COVID-19 for a long time to come.
One question we are getting a lot right now from clients is this: is there any appetite at all for non-COVID-19 stories in the news media? The pandemic is the focus for almost every company and organisation on the planet. However, by the same token, there are still many interesting initiatives going on inside those institutions that at any other time would be highly newsworthy.
The people of Wuhan, China suffered a second and unexpected indignity after enduring the outbreak of COVID-19. Several residents of the original epicenter of the virus found their names, addresses, daily movements and other personal data leaked online. It was an apparent attempt by vigilantes to protect the rest of the population from those presumed to carry the virus.
In these turbulent times, clear messaging and good communication matter more than ever. Whether supporting staff through this difficult period, providing customers with up-to-date information or offering the public valuable insights into the fight against COVID-19, it is important to get the tone, message and medium right.
Rarely have the forces shaping Hong Kong’s fortunes tugged in such opposing directions. On the one side are the continuing street protests and on-again/off-again US-China trade war. On the opposite side are the city’s ambitions to serve as a hub for digital innovation. Pulling in yet other directions are forces driving integration of the economies of southern Chinese cities: forces that could lead to the rise of strong rivals to Hong Kong – or reinforce its role as gateway to the mainland.
Not much more than a year has passed since the then-15 year old Swedish girl Greta Thunberg began spending her school days outside Sweden’s parliament. Holding a sign saying “School strike for climate”, she called for stronger action on global warming.