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Sustainability & ESG

It’s been an intense and fast-moving week in Glasgow. Expectations have quickly moved beyond words and pledges, and the battle against greenwashing has become a central theme. Will the event be considered a success or a noble failure?

Corporate communications

The ‘new normal’. A phrase that burned out in record time, going from bright new thing to cliché before anyone had worked out what it meant. But now, a full 12 months after lockdowns put normality on hold, the future is becoming much clearer.

Corporate communications

Leadership transition and succession planning always present communications challenges to a company, particularly when control is passing from a founder who personifies the company’s strategy and culture. But nowhere is the “Founder’s Dilemma” more pronounced than in startups where the founder – who is often also the CEO – is synonymous with the business in the eyes of investors, employees and customers.

Corporate communications

Automated social media accounts commonly referred to as “bots” are amplifying 5G conspiracy theories on Twitter and spreading disinformation. This indicates how automated Twitter robots are influencing extreme areas of debate on the social network.

Corporate communications

80 percent of startups fail. For tech-centric startups, this rises to 90 percent, according to Harvard Business School. The MENA region is no exception. Here, startup failures have occurred in a range of industries from e-commerce and advertising to software and financial services.

Corporate communications

Automated social media accounts commonly referred to as ‘bots’ are actively influencing the COVID-19 ‘anti-mask movement’ on Twitter. Many have strong political allegiances and artificially increase engagements on politicians’ tweets.