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Corporate communications

80 percent of startups fail. For tech-centric startups, this rises to 90 percent, according to Harvard Business School. The MENA region is no exception. Here, startup failures have occurred in a range of industries from e-commerce and advertising to software and financial services.

Corporate communications

Automated social media accounts commonly referred to as ‘bots’ are actively influencing the COVID-19 ‘anti-mask movement’ on Twitter. Many have strong political allegiances and artificially increase engagements on politicians’ tweets.

Corporate communications

This week the UK government set out its three-phased approach for gradually lifting the current lockdown restrictions and returning the nation back to what previously might have been described as “normal.” But while policymakers are hopeful that a COVID-19 vaccine will be successfully developed, the Prime Minister and his scientific advisers acknowledged that there is no real assurance that we will not be living with COVID-19 for a long time to come.

Corporate communications

One question we are getting a lot right now from clients is this: is there any appetite at all for non-COVID-19 stories in the news media? The pandemic is the focus for almost every company and organisation on the planet. However, by the same token, there are still many interesting initiatives going on inside those institutions that at any other time would be highly newsworthy.

Corporate communications

The people of Wuhan, China suffered a second and unexpected indignity after enduring the outbreak of COVID-19. Several residents of the original epicenter of the virus found their names, addresses, daily movements and other personal data leaked online. It was an apparent attempt by vigilantes to protect the rest of the population from those presumed to carry the virus.

Corporate communications

In these turbulent times, clear messaging and good communication matter more than ever.  Whether supporting staff through this difficult period, providing customers with up-to-date information or offering the public valuable insights into the fight against COVID-19, it is important to get the tone, message and medium right.