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Corporate communications

The fifth Kekst CNC international tracking survey shows that in many countries business continues to be seen as having responded more effectively to the pandemic than government. However, there are signs that this faith in business may be declining after a very strong performance in the first months of the pandemic. Employees' priorities over the next three months are focused on pay, keeping their job, and health and safety measures​. However, mood matters too, with the top demand from German employees being to build a feeling that senior executives and employees alike are all in this together. Employers will need to bear this in mind as they look to take their employees with them through the autumn and winter months.

Corporate communications

The fourth edition of our international COVID-19 Opinion Tracker shows that the public’s view of business is showing signs of deteriorating. Throughout the first three months of the tracker, business has performed well in the public’s eyes. It has been seen as stepping up during the crisis, and is perceived as having handled the pandemic well. Though this still stands, business brands are in a delicate position as the focus shifts to lay-offs and economic damage. The survey also found that employees who have returned to their workplace across the globe say they had a better experience than expected, that it was more safe than expected, that they were more productive than they expected, and that they are now more likely to stay with their employer. However, employers will need to continue to provide leadership on this as more return to workplaces and offices.

Corporate communications

The last major technology shift in the telecoms industry was transformational. With the advent of 4G came the smartphone and the mobile internet took off, opening up new applications and services to consumers across the world. Why then is there such pessimism regarding the prospects of 5G in many of the boardrooms of Europe’s major mobile operators?

Corporate communications

Kekst CNC’s COVID 19 Opinion Tracker has become a key measure of public opinion throughout the current crisis, and an important tool for companies as they seek to understand changing attitudes towards established institutions, particular sectors, corporate and individual behaviour and considerations such as ESG. The third wave of our tracking survey has found that across the United States, the UK, Germany, France, Sweden and Japan the public believes that Germany has dealt best with the pandemic crisis, while the United States and UK are the worst responders.

Corporate communications

The second edition of our international COVID-19 Opinion Tracker shows that the public continues to prioritise health over the economy in most countries. The survey findings have significant implications for business leaders as well as policy-makers around the world. It shows that even compared to just a month ago, people are expecting the impact of COVID-19 to last longer.

Corporate communications

COVID-19 is having a significant impact on both business and society internationally. Kekst CNC have published the first edition of the COVID-19 Opinion Tracker to support our clients and the industries they serve to navigate these difficult times and to anticipate what the coming weeks and months will hold.