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Corporate communications

The eighth Kekst CNC international tracking survey shows surprising responses when it comes to the public’s confidence in their country’s economic situation, uptakes in vaccine roll-outs and the reputation of Governments and large businesses. This study shows that countries with strong vaccine rollouts have seen higher public confidence and an overall positive perception of government and business performance, particularly so in the UK and U.S.

Corporate communications

Vaccinations, quarantine periods, testing and case numbers are some of the factors that will shape post-pandemic tourism and travel. The future of travel rests heavily on the success of the vaccine rollouts, but is this enough to get travellers to go abroad again?

Corporate communications

The seventh Kekst CNC international tracking survey finds that as vaccines roll out, businesses are facing increasing reputational risks in the latter stages of the pandemic. As an example, we find that the pharmaceutical industry has received contrasting opinions recently. In the UK, the pharmaceutical industry has seen a significant boost to its brand, placing it alongside highly rated industries like supermarkets and the NHS.

Corporate communications

The sixth Kekst CNC international tracking survey shows that the relationship between business and the general public will be transformed by the crisis. As 2020 has unfolded, individual corporates and sectors that had hitherto been unloved or the focus of severe criticism, have been at the heart of shared efforts to deal with the challenges of COVID-19. But our survey finds that a positive performance during the pandemic is not a blank reputational cheque.

Corporate communications

What will the future of work look like in the aftermath of this pandemic? How has and will COVID-19 impact employees’ behaviour? What are the expectations and demands for employers? These are some of the questions we discussed on our panel event, drawing on the findings of our global COVID-19 public opinion survey and the perspectives of our Kekst CNC experts.

Corporate communications

The fifth Kekst CNC international tracking survey shows that in many countries business continues to be seen as having responded more effectively to the pandemic than government. However, there are signs that this faith in business may be declining after a very strong performance in the first months of the pandemic. Employees' priorities over the next three months are focused on pay, keeping their job, and health and safety measures​.