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Kekst CNC’s COVID 19 Opinion Tracker has become a key measure of public opinion throughout the current crisis, and an important tool for companies as they seek to understand changing attitudes towards established institutions, particular sectors, corporate and individual behaviour and considerations such as ESG. The third wave of our tracking survey has found that across the United States, the UK, Germany, France, Sweden and Japan the public believes that Germany has dealt best with the pandemic crisis, while the United States and UK are the worst responders.
As the COVID-19 pandemic unfolded, both the media and general public looked to the most powerful businesses and their leaders, as a source of information and strength in the time of crisis. They faced unprecedented levels of public and media scrutiny; firstly from the outside, challenging their participation and help of the relief efforts to tackle the growing pandemic, and also on the inside, being publicly held to account for how they were communicating the safeguarding of their employees and their livelihoods.
The second edition of our international COVID-19 Opinion Tracker shows that the public continues to prioritise health over the economy in most countries. The survey findings have significant implications for business leaders as well as policy-makers around the world. It shows that even compared to just a month ago, people are expecting the impact of COVID-19 to last longer.
COVID-19 is having a significant impact on both business and society internationally. Kekst CNC have published the first edition of the COVID-19 Opinion Tracker to support our clients and the industries they serve to navigate these difficult times and to anticipate what the coming weeks and months will hold.