Our team

Alica Radtke

Consultant
Alica specializes in digital communication, cross-media media strategies and digital brand positioning.

She has extensive experience in the conception and implementation of target group-specific communication campaigns, in the development of social media strategies, and in measuring the success of digital content strategies and integrated media planning.

She has extensive experience in the conception and implementation of target group-specific communication campaigns, in the development of social media strategies, and in measuring the success of digital content strategies and integrated media planning.

Alica specializes in digital communication, cross-media media strategies and digital brand positioning. She has extensive experience in the conception and implementation of target group-specific communication campaigns, in the development of social media strategies, and in measuring the success of digital content strategies and integrated media planning.

Before joining Kekst CNC, she worked for the international media publisher Bauer Media Group in Hamburg. Here, she developed cross-media media campaigns and innovative content strategies for her clients. At strategy consultancy Oliver Wyman, she gained experience in corporate communications with a focus on social media management, employer branding and digital marketing.

Alica Radtke completed her master's degree in management at the Católica-Lisbon School of Business & Economics and a bachelor's degree in business administration with a minor in communication studies at Ludwig-Maximilians-University in Munich.


Insights

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Blog

Sustainability and the Supply Chain: Taking Center Stage

Sustainability and the supply chain have been under the magnifying glass for some time now: Witness the fashion and textile industries where the 2013 collapse of the Rana Plaza building in Dhaka, Bangladesh, killed more than 1,100 workers at five garment factories.

Contact Information

Munich

Leopold-Palais

Leopoldstr. 10

80802 Munich

Germany