David Kingsmill-MooreManaging Director
He divides his time between London and the Middle East having spent twelve years living and working in the United Arab Emirates, Saudi Arabia and Bahrain in senior agency, in-house and seconded roles.
David has more than 18 years’ international strategic communications experience across corporate affairs, crisis management, corporate reputation, financial communications, internal communications and political lobbying.
During his tenure in the Middle East, David served as Head of Communications at Gulf Finance House before a two year assignment as a senior adviser to the Saudi Basic Industries Corporation (SABIC) with a broad remit that included the redesign of internal communications following a decade of SABIC acquisitions. He has advised a range of Saudi Ministries including the Ministry of Foreign Affairs, Health, Commerce & Industry and Housing alongside high profile private sector businesses including Abdul Lateef Jamil. He has worked on a range of high profile transactions across the United Arab Emirates and Saudi Arabia.
David began his career as a political lobbyist and strategic communications consultant to the healthcare, pharmaceutical, biotechnology and finance sectors. His work included the creation and management of broad industry coalitions in the UK, the United States and Europe alongside a stint working as a staffer in the United States Senate.
David continues to advise leading regional and international business across the aviation, finance, energy, retail, regulatory and technology sectors. He is a seasoned crisis communications specialist advising on several high profile reputational issues. In 2018, David was elected to the Middle East Public Relations Association (MEPRA) Strategy Board and served as a Judge for the annual MEPRA Awards since 2016.
David graduated with a BA (Hons) in Politics & History from the University of Newcastle-upon-Tyne.
Q&A with David
Take the most interesting project you have worked on recently: Why was it interesting?
Helping to bring cinema back to Saudi Arabia after a gap of more than 40 years. The excitement amongst Saudi audiences was palpable but our client needed sound guidance on the management of multiple stakeholders as the eyes of the world were diverted momentarily towards one of the first high profile realizations of the Saudi Vision 2030 agenda. It allowed us to draw on our considerable experience in the Kingdom to help strike the right balance between client brand positioning, courtesy and diplomacy.
What gets you out of bed in the morning?
Either the cat or a child. 5am for the former, 5:50am for the latter. Every. Single. Day.
Who is the most impressive speaker you’ve ever heard?
My sixth-form history teacher Michael Kidson. No man before or since has ever made history quite so vivid. Young minds transported to the throng a retreating Grande Armée or the floor of the House during the consequential parliamentary debates in the 19th Century. Masterful.
What career advice would you give to your younger self?
Speak up. Everyone is just as frightened about looking silly as you are.
Which actor/actress could play you in a movie?
Hugh Bonneville. And I would do a reasonably good job of playing him.