Our team

Erik Zsiga

Director
Erik has 20 years’ experience in international politics, corporate communications and journalism.

He helps clients raise the bar with storytelling, positioning and how to navigate complex geopolitics, stakeholder relations and reputational risks.

He helps clients raise the bar with storytelling, positioning and how to navigate complex geopolitics, stakeholder relations and reputational risks.

Erik has roughly 20 years of experience in politics, journalism and corporate communications – with a heavy international profile.

Erik’s expertise ranges from storytelling, positioning and visibility, crisis, media and stakeholder relations, strategic changes, policy analysis and international relations. He is also an experienced copywriter, media trainer, motivational speaker and moderator.

Erik has vast experience – both as an in-house and consultancy professional – in advising and managing a wide span of industries, opportunities and challenges related to communications and relations.

Prior to joining Kekst CNC, Erik worked in Sweden’s Ministry for Foreign Affairs, where he served as then-Foreign Minister Carl Bildt’s Press Secretary and Spokesperson. Before that, he was Global Head of Media Relations at Electrolux. He has also been Program Director and Editor at the think-tank Timbro, and a writer at the monthly Moderna Tider and the daily Svenska Dagbladet.

He is the author of books Popvänstern (2004) and Hejdå Östeuropa! (2007), along with many essays, reports and several hundred articles in different topics, mainly related to politics and culture. He is also a recurring columnist in the Swedish national daily Svenska Dagbladet.

Erik holds an MSc in Marketing from the Stockholm School of Economics, a BA in Ethnology from Stockholm University and has studied Law at Lund University.


Insights

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Blog

Fem frågor alla styrelser bör ställa sig

2022 har varit ett omtumlande år. Synen på den globala konjunkturen har blivit dystrare, och det blir allt tydligare att världsekonomin är på väg in i en avmattning. Bolag över hela världen har drabbats av geopolitisk instabilitet, höjda räntor, skenande energipriser och hög inflation –svårhanterade faktorer som påverkar den globala ekonomiska utvecklingen.

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Blog

What Sweden’s and Finland’s NATO Memberships Mean for Companies

What will a Swedish and Finnish NATO membership mean for companies? The answer to the question is twofold: one focusing on long-term issues, the other on the short term.

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Blog

Why Did The Greta Effect Start In Sweden and How Should Companies React To It?

Not much more than a year has passed since the then-15 year old Swedish girl Greta Thunberg began spending her school days outside Sweden’s parliament. Holding a sign saying “School strike for climate”, she called for stronger action on global warming.

Contact Information

Stockholm

P.O. Box 1405

Sveavägen 24-26

SE-111 84 Stockholm

Sweden