Many of his clients operate in sectors under significant regulatory pressure and/or change.
Kristian specializes in Public Affairs and helps clients understand and follow political processes, and navigate between the media, politics and business sectors. Many of Kristian‘s clients operate in sectors under significant regulatory pressure and/or change.
Prior to joining Kekst CNC, Kristian was the CEO of Grayling Sweden. He has 10+ years of experience in Public Affairs and crisis communication.
Before moving into consultancy in 2007, Kristian served as editorial writer for Svenska Dagbladet. He has also held the roles of editor at Neo and Smedjan, and program director for the
free-market think tank Timbro.
He has written books on business ethics, healthcare financing, the modern history of financial instruments in export credit financing, and the need for immigrants in forestry and agriculture.
Kristian holds degrees in Political Science and Philosophy from Lund University, and is currently finishing a degree in literature at Stockholm University.
Q&A with Kristian
What is the biggest opportunity for Kekst CNC?
Exponential technological innovation will disrupt one industry after another. Incumbents will be challenged in new ways, by new competitors running circles around them. Some will adapt, others will not.
We understand change. We’ve seen companies go through disruptive and difficult times before. We understand the mechanisms of change, the fear, the need for a dialogue with both worried employees and an anxious stock market.
Regulators will struggle to keep up. Technology is evolving at a much faster pace than what the political machinery is constructed to handle. Eventually, tech will beat politics, but the road there might be longer than necessary, riddled with unnecessary hurdles. We can help companies and decision makers navigate in this fast-moving world.
What advice do you have for aspiring Communications professionals?
Learn to write. I mean learn to really write. Spend some time working for a newspaper, getting used to tight deadlines and critical readers who will flood you with e-mails and phone calls if you misspell something or get facts wrong. Keep writing for yourself to maintain your own voice in the polyphony of client’s voices.
And read. Not just newspapers and client related fact-based reports, read novels, poetry, long magazine pieces about things you didn’t know you were interested in. Take a literature class to make reading novels a priority. Hunter S Thompson learned to write by typing out The Great Gatsby and A Farewell to Arms word for word on an old typewriter. That might be a bit excessive, but in order to write for clients stuff that someone will want to read and understand, there’s definitely something to be said for understanding the rhythm and structure of the masters. To be a great communicator, you really can’t read too much.
What do you like most about Kekst CNC?
The people and the clients. To me, it’s profoundly inspiring to be surrounded by very smart, driven and experienced people. Being the market leader in public affairs and crisis communication attracts not only excellent advisors, but also the most interesting assignments. I’ve been in the business for more than ten years, and there’s a world of difference between the assignments we handle at JKL compared to those I’ve come across before. Yet another aspect is our international reach, which is valuable for clients with multi-market challenges, but also gives consultants an opportunity to spend time at the office in Berlin, London or Tokyo, getting other perspectives on how to approach and solve clients’ issues.
What gets you out of bed in the morning?
My early-morning aikido class. There’s nothing quite like being thrown on a tatami a hundred times to kindle the sense of life on dark winter mornings in Stockholm.