He has extensive experience of advising on cross-border M&A and issues management projects, as well as positioning public and private companies across international markets. Matthew is also part of the Kekst CNC Simulation Room team.
Since joining Kekst CNC in 2015, Matthew has advised on a range of financial communications mandates, from cross-border M&A and IPOs to restructurings, leadership changes and other corporate issues.
He has also supported several public and private companies on regional and international corporate positioning and reputation management projects.
Matthew works closely with the Kekst CNC crisis preparedness team and the Situation Room tool.
He studied Modern Languages at the University of Oxford, and is fluent in German.
Q&A with Matthew
What do you enjoy most about working at Kekst CNC? How does working at Kekst CNC challenge you?
It’s fun being a challenger brand in London with something different to offer. It makes for a fast-paced collaborative environment with a team that has grown together as a unit. That said, a lot of our clients are international, so it’s incredibly useful to be able to draw on support from our global network whenever you need it. And as a recovering modern languages student, I enjoy getting to use my German now and then!
What is the area of expertise in which you really stand out?
Making complicated things sound simple.
What’s the most important thing you’ve learnt from a client?
If you think something’s a bad idea, say so. A key part of being a trusted advisor is to be honest to your client when you believe a decision or initiative to be the wrong course of action. It can be a case of picking your battles, but you have to back your judgment and not be afraid to go against the grain.
What advice do you have for aspiring communications professionals?
Read the newspaper! Print media might seem a bit old fashioned, but there’s no better way to get a proper, well-rounded understanding of what is going on in business, politics and the world more broadly than sitting down with the papers in the morning. And don’t just read what you agree with – understanding your opposition’s point of view and rationale is such an important part of what we do.
What is the most exciting city you’ve ever been to?
Berlin. It’s incredible how you can walk around the city and feel the centuries of history on every street corner. And it’s changing all the time. I spent a year there back in 2011, and parts of the city are already pretty much unrecognizable. So go there now!