Our team

Pui Shan Lee

Managing Director
Pui Shan heads Kekst CNC’s Hong Kong office, advising Chinese and multinational companies on communications strategies.

She has extensive experience providing strategic counsel to clients across industries on cross-border transactions, corporate communications, investor relations, crisis preparedness and management. She is also a seasoned media trainer.

Pui Shan’s client experience spans across a wide range of industries, including financial services, private equity, professional services, real estate, retail, industrials, healthcare, and technology. She has devised and implemented successful and award-winning communications campaigns to promising startups and prominent industry leaders, enhancing and protecting their reputation at critical moments during different stages of development.

Pui Shan has provided highly-tailored media and crisis training programs to hundreds of C-suite and senior-level executives – both Chinese and expatriates – preparing them to deal with the complex, diverse, and evolving media and business environment in China and abroad.

Prior to joining Kekst CNC, Pui Shan was a Managing Director and head of the Strategic Communications segment at FTI Consulting in Shanghai. She was previously a Vice President at APCO Worldwide and an Executive Director and head of China at Citigate Dewe Rogerson. Before moving into communications consultancy, she was a veteran journalist in Hong Kong, holding key editorial positions at leading Hong Kong media, including Television Broadcasts Limited, Hong Kong Economic Journal and Hong Kong Economic Times.

Pui Shan holds two Master’s degrees in International Policy from The Paul H. Nitze School of Advanced International Studies (SAIS) at The Johns Hopkins University and The Elliott School of International Affairs (ESIA) at The George Washington University. She has a Bachelor of Social Science in Journalism and Communication from The Chinese University of Hong Kong.


Contact and location information

Hong Kong

Kekst CNC
6/F, AIA Kowloon Tower
100 How Ming Street
Kwun Tong
Hong Kong