What the FTSE100 CEOs do in a Crisis
The first quarter of 2022 presented a challenging communications terrain for business leaders as the Russian invasion of Ukraine shook markets, shattered supply chains and shocked the world. Within hours, it was clear that big businesses would have a huge role to play; what they did – and what they said about what they were doing – would shape the contours of the conflict.
FTSE100 CEO Social Index
CEO communication is paramount for corporate reputation. However, almost half of FTSE100 CEOs are not actively present on social media. Our FTSE100 CEO Social Index aims to analyze how CEOs are currently using social media, with a focus on identifying what works and what learnings communication managers can leverage from what others are doing.