She advises organizations with multiple practice areas, stakeholders and communications objectives on implementing innovative and comprehensive campaigns across earned, owned, shared and paid channels.
Anelia has experience of working with organizations from a broad range of sectors and geographies, with a focus on investment management and financial services.
She supports clients on the planning and implementation of strategic communications initiatives, involving brand narrative and corporate messaging development, and activation across owned channels and media.
Prior to joining Kekst CNC, Anelia was business strategy & development assistant at DLA Piper llp, focusing on the French market. She also worked as editorial assistant at Insider Publications while living in Athens.
As well as her native Bulgarian, Anelia is fluent in French and English. She holds an MA in European Studies from King’s College London and studied International Business Management in France.
Q&A with Anelia
How has the firm changed since you first joined?
We’ve grown bigger, more international and more innovative – which has made working here more interesting and exciting.
What does success look like to you?
Enjoy what you do, be proud of what you do and how you do it, while also hopefully helping, maybe even inspiring, others on the way.
What do you like most about Kekst CNC?
The people I work with – smart and fun; and that the company is happy to be flexible when you need flexibility to balance with family life.
What has been the biggest change in the industry since you started working?
The importance of sustainability and doing business responsibly! Investors, consumers, employees and society have started to require companies to act on the environmental and social footprint of their activity.
As this has become a key mater of corporate reputation, it is great to work with clients who have made it a key part of their corporate strategy and strive to lead the way in their respective industries, and to be able to help them achieve a wider impact.
What is the most exciting city you’ve ever been to?
Istanbul – difficult to match the two continents and two seas setting.