Ross WilliamsonSenior Associate
He has worked with a number of clients to guide their communications strategies through insights gained from social and digital media analysis.
Ross is an Associate in the London office, specializing in corporate and digital communications and working across a range of clients, including KPMG and BP.
Since joining Kekst CNC in 2017, Ross has gained substantial experience in using data analytics tools such as Quid and Sysomos. He has worked with a number of clients to guide their communications strategies through insights gained from social and digital media analysis.
Ross has also gained experience in setting up and managing editorial boards, helping clients to source and develop compelling content that speaks to their key values.
Before Kekst CNC, Ross worked as a summer analyst in one of Spain’s leading mid-market private equity firms, MCH Private Equity. He is fluent in Spanish and has experience working and studying in both Spain and Latin America.
Ross has a Combined Honors BA in Politics and Spanish from the University of Newcastle.
Q&A with Ross
What do you enjoy most about working at Kekst CNC? How does working at Kekst CNC challenge you?
You are given responsibilities from the day you arrive, meaning endless challenges and opportunities.
Who is the most impressive speaker you’ve ever heard?
Helga Hengge, the first German woman to climb Mount Everest, spoke at Kekst CNC’s company summit last year. Having someone talk you through how it felt to reach the highest peak on earth after multiple failed ascents was very inspiring.
What are the major industry challenges in the next 3 to 5 years?
Understanding the real value of digital, as well as its limitations. Agencies will need to move beyond buzzwords and onto data-led communications strategies, which result in clear returns on investment.
What career advice would you give to your younger self?
Get a haircut.
What is the most exciting city you’ve ever been to?
Buenos Aires is the most chaotic and vibrant city I’ve ever lived in. It’s a sprawling metropolis with awful public transport, fantastic food, and bars that are open until 08:00 in the morning.