Jaeun ShinSenior Consultant
She has more than 20 years’ experience in the PR industry.
With more than 20 years in the PR industry, Jaeun gained in-depth expertise and experience covering various industries, from consumer goods, education services, healthcare, tourism, IT, automotive, financial services and technology. Assignments included multinational players like McDonalds, Nike Gold, Samsung Electronics, Volkswagen, Lufthansa, and SCHOTT, to name just a few. She has mainly focused on corporate and product communications for global accounts, but is also very strong in strategic analysis as well as crisis communication preparation and –management.
Jaeun graduated from Ewha Woman’s University with a master’s degree in public relations.
Q&A with Jaeun
Describe yourself in three words.
Flexible, empathetic, a people person.
What do you like most about Kekst CNC?
The people. I have learned so much from the people I’ve worked with, not only colleagues but especially customers of the Kekst CNC global network.
How long have you worked at KekstCNC and how has the company evolved in your time here?
I’ve been with Kekst CNC for 10 years. The company has evolved with expertise from working with every new client and the multitude of challenges we had to overcome.
What is the area of expertise in which you really stand out?
My in-depth knowledge and experience with the Korean media environment. At the same time, my academic background helps me understand communication dynamics.
What careers advice would you give to your younger self?
Don’t be afraid of trying new things and voicing your opinion. Be passionate about what you are doing.