He has extensive experience with crisis communications and crisis preparedness works, e.g. in the field of cyber security and crisis training.
Riku consults clients predominantly in the financial & professional services and technology sectors in corporate reputation and crisis communications.
He has advised a number of International companies in executing complex multi-stakeholder corporate positioning campaigns, with a particular focus on thought leadership and media relations. Riku has extensive experience in leading and project managing these types of activities.
Prior to joining Kekst CNC, Riku was a Director at FTI Consulting, advising organizations on how they can raise their reputations among target audiences and drive differentiation.
Riku studied Politics and Sociology at the University of York (BA).
Having grown-up in Finland, Riku is bilingual in spoken and written English and Finnish.
Q&A with Riku
What does success look like to you?
I’ve always believed success in this industry is about ensuring that your clients get the best possible outcomes from each project and that you’ve done your best in supporting them in achieving these results.
In strategic communications, you can’t guarantee outcomes, but what you can do is to give honest advice and try your hardest for each client. Personal recognition and invaluable experience is a by-product of hard work.
What is the area of expertise in which you really stand out?
Client centricity, honesty and a calm manner have always been my strengths. I’ve advised clients across all strategic communications disciplines, but the principles, tactics and stakeholders remain largely the same. Throughout my career I’ve built client trust at the senior level by being able to quickly understand their internal and external challenges, which has worked well for me thus far.
What careers advice would you give to your younger self?
It’s hard to say a specific thing, but I would have told myself stay resilient as there’s a lot of highs and challenging situations on a weekly basis. In the age where people communicate through emails and instant messages don’t be afraid to pick-up the phone and remember that today’s communications executive or junior reporter is tomorrow’s head of communications or editor.
What’s the most important thing you’ve learnt from a client?
Always listen closely to what a client says or is ‘really’ asking for. Often the drivers for requests are internal pressures and as an advisor it’s yours job to help clients look good. Time and time again a client will reveal afterwards what the driver is for an unusual request or why a specific project was so important.
What digital platforms do you actively use?
Twitter has always been my favourite social media platform – I appreciate that the people you follow and vice versa tend to reflect your view of the world. However, Twitter has opened my eyes to things that the mainstream media don’t cover and social movements.