An expert in crisis preparedness, Callum has advised leadership on crisis manuals, board-level simulation and training exercises, as well as supporting on many live cybersecurity incidents. He has worked with a wide range of businesses across sectors, with a particular focus on energy and industrials, FMCGs and real assets, advising on a variety of business-critical challenges including misconduct cases, product recalls, industrial relations disputes and wider policy challenges, and has experience working across UK and EU markets.
An expert in crisis preparedness, Callum has advised leadership on crisis manuals, board-level simulation and training exercises, as well as supporting on many live cybersecurity incidents. He has worked with a wide range of businesses across sectors, with a particular focus on energy and industrials, FMCGs and real assets, advising on a variety of business-critical challenges including misconduct cases, product recalls, industrial relations disputes and wider policy challenges, and has experience working across UK and EU markets.
“Our culture celebrates and encourages consultants to be innovative, collaborative and to develop broader networks. It recognizes that well-rounded individuals make the best advisors and helps them achieve their goals.”
Prior to joining Kekst CNC Callum worked for six years at Burson- Marsteller where he specialised in corporate reputation and crisis communications mandates. He has additional expertise as a former Councillor and Parliamentary Candidate, and as a Non-Executive Director of Transport for Edinburgh, where he chaired its Audit and Risk Committee.
Callum graduated from the University of St Andrews with an MA (Hons) in International Relations.
Callum was recognised among the leading practitioners in Cybersecurity PR & Communications by Chambers and Partners in 2026.
Experience
Crisis Management and Preparedness
- Conducted multiple physical and virtual crisis simulation exercises using the Situation Room tool for clients across industries and markets in the UK and overseas.
- Supported clients through crises including food contamination, industrial incidents, site closures and multi-market recalls of potentially hazardous products.
- Conducted after-action reviews of issues management processes.
Public Affairs
- Worked closely with Kekst CNC Brussels to guide clients on how to respond to EU legislation in the FMCG, TMT and energy sectors.
- Advised clients on navigating the UK political landscape, with a particular focus on local government and communities.
Cybersecurity
- Developed breach response partnerships with leading insurers and law firms and ran training sessions in conjunction with cyber forensics provider NCC.
- Supported multiple corporates through the breach response and notification process including media, customer, regulator and political communications.
Corporate Reputation and Positioning
- Advised clients in the commodities and manufacturing sector on the development of sustainable procurement and traceability strategies.
- Supported clients in FMCGs, energy and professional services in developing thought leadership and positioning senior team members as sector leaders.
- Developed content platforms and multi-media strategies to establish credibility and attract talent.