COVID-19 Opinion Tracker - Edition 4Read this article
In Act Two of COVID-19, Understanding Businesses’ Reputation is More Important Than EverRead this article
Episode 5: The Power of Narratives for Start-UpsRead this article
The fourth edition of our international COVID-19 Opinion Tracker shows that the public’s view of business is showing signs of deteriorating. Throughout the first three months of the tracker, business has performed well in the public’s eyes. It has been seen as stepping up during the crisis, and is perceived as having handled the pandemic well. Though this still stands, business brands are in a delicate position as the focus shifts to lay-offs and economic damage. The survey also found that employees who have returned to their workplace across the globe say they had a better experience than expected, that it was more safe than expected, that they were more productive than they expected, and that they are now more likely to stay with their employer. However, employers will need to continue to provide leadership on this as more return to workplaces and offices.
The last major technology shift in the telecoms industry was transformational. With the advent of 4G came the smartphone and the mobile internet took off, opening up new applications and services to consumers across the world. Why then is there such pessimism regarding the prospects of 5G in many of the boardrooms of Europe’s major mobile operators?
Kekst CNC’s COVID 19 Opinion Tracker has become a key measure of public opinion throughout the current crisis, and an important tool for companies as they seek to understand changing attitudes towards established institutions, particular sectors, corporate and individual behaviour and considerations such as ESG. The third wave of our tracking survey has found that across the United States, the UK, Germany, France, Sweden and Japan the public believes that Germany has dealt best with the pandemic crisis, while the United States and UK are the worst responders.
Automated social media accounts commonly referred to as ‘bots’ are actively influencing the COVID-19 ‘anti-mask movement’ on Twitter. Many have strong political allegiances and artificially increase engagements on politicians’ tweets.
On July 8, Kekst CNC hosted a virtual ESG panel event to discuss the Impact of COVID-19 on ESG Priorities. We were joined by Rob Cameron, Global Head of Public Affairs at Nestlé and Tom Fekete, Head of Sustainable Investing for EMEA and Asia at BlackRock. We asked them to provide their reflections on the ESG findings from the Kekst CNC COVID-19 Tracker Edition 3 (15 June 2020) which summarised data from a representative sample of 6,000 people in six countries - the UK, US, Germany, Sweden, France and Japan about their environmental, social and governance (ESG) priorities.
At our first Kekst CNC focus group, broadcast on Times Radio last week, we asked a group of uncommitted voters across England what they thought about “ESG”. Not surprisingly, few understood what the term meant. An acronym that businesses and investors use on a near-daily basis, focused around environmental, social and corporate governance practices, has no cut-through with the greater British public.
In the fifth episode, our host Dominic Laurie is joined by Saeed Amidi, CEO & Founder of Plug and Play, who shares his insights from Silicon Valley’s start-up ecosystem. While most industries have come to a standstill in recent months, demand for digital companies’ offerings has skyrocketed in recent months.
In our latest podcast host Dominic Laurie is joined by David Emm, Principal Security Researcher at Kaspersky Labs, Hans Allnutt, Partner at DAC Beachcroft, Raf Sanchez, International Breach Response Manager at Beazley and Kekst CNC partner Ben Curson, who share their take on the changing landscape of cyber security.
Asia’s unique media landscape is often deemed unfamiliar territory for Western audiences. Drawing on our global network, in our latest episode host Dominic Laurie is joined by colleagues from across our Asian offices in Japan, Hong Kong and China, who share their insights and experience of their home media and the landscape they operate in.
Dubai, 25 August 2020: Publicis-owned global strategic communications firm Kekst CNC today announces it has joined forces with digital infrastructure specialist Cloud&Heat, to strengthen its cyber security offering in the region through a series of workshops aimed at raising awareness around the risks that cyber threats pose.
Dubai, 28th July 2020 – Publicis-owned global strategic communications firm, Kekst CNC, today publishes results from the fourth edition of its COVID-19 Opinion Tracker, revealing that the UAE enjoys strong favour among loyal travellers against the backdrop of the coronavirus pandemic, which has brought tourism-dependent economies around the world to a standstill.
What impact has COVID-19 had on ESG? Has it become more important or less? Have priorities of investors – and the public – shifted? Is climate protection still ‘number one’? And how are leading businesses in this space changing their ESG policies and priorities?
Shareholder activism has surged in Japan over the past few years. In addition to the increasing number of activist campaigns, a record 65 Japanese companies received shareholder proposals during this year’s AGM season. This is reflective of the government’s corporate governance reform, such as the introduction and revision of the stewardship code and corporate governance code serving as a tailwind.