Kekst CNC Corporate communications Mar 01 2021

COVID-19 Opinion Tracker - Edition 7

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Oliver Mann Corporate communications Jan 27 2021

How Can Strategic Communications Help With the Founder’s Dilemma?

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Eleanor Cavill Apr 12 2021

Episode 9: Clubhouse’s Rapid Rise in Germany – A Trend Here to Stay?

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Corporate communications

Vaccinations, quarantine periods, testing and case numbers are some of the factors that will shape post-pandemic tourism and travel. The future of travel rests heavily on the success of the vaccine rollouts, but is this enough to get travellers to go abroad again?

Corporate communications

The seventh Kekst CNC international tracking survey finds that as vaccines roll out, businesses are facing increasing reputational risks in the latter stages of the pandemic. As an example, we find that the pharmaceutical industry has received contrasting opinions recently. In the UK, the pharmaceutical industry has seen a significant boost to its brand, placing it alongside highly rated industries like supermarkets and the NHS. On the other hand, Europe has seen significant dips in the reputation of the pharmaceutical industry following bumps in the rollout of vaccination schemes. However, the picture across industries is a thumbs-up for businesses’ response, but a warning that brand reputation can shift quickly and unexpectedly. And, as the pandemic reaches its one year-mark, there is a growing belief that governments are not doing enough to support business.

Corporate communications

The sixth Kekst CNC international tracking survey shows that the relationship between business and the general public will be transformed by the crisis. As 2020 has unfolded, individual corporates and sectors that had hitherto been unloved or the focus of severe criticism, have been at the heart of shared efforts to deal with the challenges of COVID-19. But our survey finds that a positive performance during the pandemic is not a blank reputational cheque. Consumers across all six countries expecting those who have come out of the pandemic best to share a larger burden of taxation in the months and years ahead. For employers, our survey reveals that new ways of working have become established and expected, with employees insistent on flexible models of working after the end of the coronavirus pandemic – and significant numbers say they will look at other employers if this flexibility is not provided.


Sustainability & ESG

Capital markets are rewarding companies that explicitly account for ESG factors – and they’re also punishing organisations that get ESG wrong. While Deliveroo’s share price suffered a nearly 30% nosedive on its first day of trading, other businesses get away with lighter financial reactions from the market. What appears to be investors punishing a business for an ESG violation is just a repricing of that business for future risks based on ESG factors. Kekst CNC examines what we can learn from Deliveroo about how the market prices ESG factors and what it means for financial communications.

Corporate communications

The ‘new normal’. A phrase that burned out in record time, going from bright new thing to cliché before anyone had worked out what it meant. But now, a full 12 months after lockdowns put normality on hold, the future is becoming much clearer.

Financial communications

Investor relations (IR) professionals have discussed the idea of digital IR for as long as we can remember. In the dot com bubble, this meant monitoring investor chat rooms. In the early noughties that meant the IR website got an overhaul. In the 2010s, that meant a focus on webcasting and video content. There has been little real change to the cadence of communications or conventional investor targeting, media monitoring and engagement programs.


In our 9th Global Thinking podcast episode, host Eleanor Cavill is joined by colleagues from Kekst CNC’s German offices, Victoria Jodl and Dr. Jana Edelmann, for a quick chat about the rapid rise of Clubhouse in the German market, as well as the platform’s future potential. Is the audio-only social platform a trend that is here to stay?

Has the relationship between employer and employee just changed for good? In the UK, the US and parts of Europe business leaders are planning to cautiously welcome employees back to the office. But the office won’t be the same. Over the past 12 months, employees have had vastly different experiences, from happy home offices to uncomfortable and cramped shared accommodation. Many have still been going out to work, doing jobs that can’t be done from home.

The ‘blue wave’ that many pundits predicted would come in the early hours of November 4th did not immediately materialise. But does this mean that pollsters were the undisputed losers of the 2020 US election? In this episode, our host Eleanor Cavill is joined by two of Kekst CNC’s Senior Advisers, James Johnson and Tom Lubbock.



Kekst CNC, a leading global strategic communications consultancy, announced today that it has further strengthened its senior team, with the appointment of three experienced consultants in its London office.


New Kekst CNC polling featured this evening on Channel 4 News shows that the British public want to see higher taxes for large companies and online retailers, but tax breaks for the travel industry and the leisure/hospitality sector.


Stockholm, 8 February 2021 - Kekst CNC Stockholm has appointed Claes de Faire, the former editor-in-chief of Swedish titles such as Fokus, Veckans Affärer and Resumé, as a Senior Advisor in its first new hire since the transition from JKL to Kekst CNC Stockholm.


“The Continuing Storm: Global Threats in the Wake of a Worldwide Pandemic” a Kekst CNC and CMi Forum webinar, chaired by security experts Ambassador Wolfgang Ischinger, Chairman of the Munich Security Conference and former German Ambassador to the U.S. and the UK, and Tom Hurd, Director General of the UK´s Office for Security and Counter Terrorism, was a must-attend for all those interested in global dynamics. The discussion was informed by Kekst CNC research, which provided an analysis of global threats as viewed by the public in six countries.

What impact has COVID-19 had on ESG? Has it become more important or less? Have priorities of investors – and the public – shifted? Is climate protection still ‘number one’? And how are leading businesses in this space changing their ESG policies and priorities?

Shareholder Activism and Corporate Governance

Shareholder activism has surged in Japan over the past few years. In addition to the increasing number of activist campaigns, a record 65 Japanese companies received shareholder proposals during this year’s AGM season. This is reflective of the government’s corporate governance reform, such as the introduction and revision of the stewardship code and corporate governance code serving as a tailwind.