Kekst CNC is committed to responsible and ethical business practices and takes that approach into the communities of which we are a part. As a business and as individuals, we support, positive engagement with our local communities, and worthwhile cultural initiatives.
Kekst CNC is proud to support ArtsConnection, which partners with elementary, middle and high schools across all five boroughs of New York City to integrate the arts – dance, theater, visual arts, media and music – into students’ overall learning and development.
As part of that relationship, Kekst CNC is currently hosting at its offices Viewpoints, Stories and Connections, an exhibition of original student artwork from participants in ArtsConnection’s Student Art Program, which showcases works by young artists in grades 6-12 from a wide cross-section of New York City’s public schools.
Innovation Day is an annual initiative that brings together individuals from across the Publicis Groupe to collectively solve the business and communications challenges facing a number of social enterprises. These enterprises are drawn from a wide range of causes, from supporting refugees to innovative technology that identifies the safest routes for women walking alone. Each year, Kekst CNC contributes its specific skills to these diverse teams, sharing knowledge, and challenging both the enterprises and each other to think in different ways and explore new approaches to solving business challenges.
Kekst CNC in Stockholm provides ad hoc PR and communication support to Hello World!, an association aimed at supporting digital creation for young people through summer camps and weekend meetups. The focus is to encourage girls and people from less privileged backgrounds to get access to digital creation and programming skills and the ultimate purpose is to support the competitiveness of Swedish businesses that are expected to need an additional 70 000 programmers in the next decade.
Social Impact Accelerator
Thinking outside the box, challenging the status quo and implementing new ideas – this way of thinking is precisely what social entrepreneurs and Kekst CNC have in common. That is why we have partnered with Ashoka, the global network for social entrepreneurs. As part of our Social Impact Accelerator – Kekst CNC’s annual social innovation day – we help Ashoka fellows increase their societal impact through communication.
Impetus help young people from disadvantaged backgrounds succeed in school and at work. To achieve this goal, Impetus backs charities focused on helping the UK’s youth reach their full potential. They combine their learnings from charities with their own research, and use the insights to influence policy, so that all young people receive the support they need.
At Kekst CNC, we value different perspectives and believe innovative ideas are fuelled by individuals from diverse backgrounds. This is why we have invested our time in supporting Impetus by refining their communications and digital engagement strategy. Using an insights-driven approach to communications, we have provided Impetus with an in-depth digital landscape analysis focused on better understanding their target audience and the conversations associated with their brand. We continue to actively support Impetus to develop and activate their communications and digital engagement strategy.
Literacy Pirates exists to improve the reading and writing of children who are falling behind in school and have fewer learning opportunities. They work with children aged 9-12, whose teachers think they would benefit from some extra support. The children, dubbed ‘Young Pirates’, come to their learning centres, ‘Ships’, after school, each week for one year. They have three Ships - one in Dalston, one in Tottenham and one virtual one delivering online learning, which support up to 300 children across the capital annually. Delivering much of the learning are a band of over 500 volunteers, known as ‘Crewmates’, now including some members of the Kekst CNC London team.
Their aim is to improve literacy both in terms of fluency and confidence, enabling them to achieve their full potential in the classroom and beyond. Working in an industry where literacy is a key skill, we felt a real alignment with the objectives of the organisation—and who knows, maybe one day some of the Young Pirates may choose to land at Kekst CNC.