We help companies and their leaders use communications to effectively build, protect, and maintain reputations.
Protecting and reinforcing a company's reputation is a continuous process that takes into account the needs of all stakeholders. It encompasses building trust and respect for a company, its leadership, and Board against the backdrop of greater scrutiny into corporate behavior than ever before.
We help our clients to build their profiles and position their businesses − both internally and externally − through developing targeted communications plans that enable them to demonstrate value creation for their stakeholders. We also provide hands-on support when reputation-defining moments happen.
Our approach is rooted in a combination of expertise, critical judgment, data analysis, and a deep understanding of the interplay between business, media, politics, and society. When reputations are on the line, we develop strategies to shape and improve perception among the audiences that matter most.
We are experts in executing communications strategies that build and maintain our clients’ positive reputations and support their business operations around the world.
Our capabilities include:
Creating corporate profiles and narratives that resonate with key audiences to anticipate – and prepare for – potential issues and crises.
Strategic media engagement
Developing and executing strategic media plans to position our clients across all of the markets in which they operate – all while leveraging our relationships with top-tier and trade media.
Bespoke thought leadership and executive communications
Instituting tailored thought leadership and executive communications that showcase the strength of business leaders and demonstrate a focus on the highest standards in corporate governance.
Enhancing brand trust
Reinforcing brand trust through targeted earned, owned, and paid media campaigns that highlight integrity, safety, reliability, and performance.
Establishing employer brand
Cultivating and promoting a differentiated employer brand that enables a company to attract and recruit the best talent.
Taking a thoughtful and intentional approach to internal communications to ensure that all employees understand a company’s goals.
Enhancing digital presence
Guiding and managing all aspects of a client’s digital presence, ranging from creating and producing content to social media management, influencer engagement, and more.