Corporate Reputation and Positioning

We help companies and their leaders use communications to effectively build, protect, and maintain reputations.

Protecting and reinforcing a company's reputation is a continuous process that takes into account the needs of all stakeholders. It encompasses building trust and respect for a company, its leadership, and Board against the backdrop of greater scrutiny into corporate behavior than ever before.

Our Approach

We help our clients to build their profiles and position their businesses − both internally and externally − through developing targeted communications plans that enable them to demonstrate value creation for their stakeholders. We also provide hands-on support when reputation-defining moments happen.

Our approach is rooted in a combination of expertise, critical judgment, data analysis, and a deep understanding of the interplay between business, media, politics, and society. When reputations are on the line, we develop strategies to shape and improve perception among the audiences that matter most.

Our Capabilities

We are experts in executing communications strategies that build and maintain our clients’ positive reputations and support their business operations around the world.

Our capabilities include:

Impactful messaging

Creating corporate profiles and narratives that resonate with key audiences to anticipate – and prepare for – potential issues and crises.

Strategic media engagement

Developing and executing strategic media plans to position our clients across all of the markets in which they operate – all while leveraging our relationships with top-tier and trade media.

Bespoke thought leadership and executive communications

Instituting tailored thought leadership and executive communications that showcase the strength of business leaders and demonstrate a focus on the highest standards in corporate governance.

Enhancing brand trust

Reinforcing brand trust through targeted earned, owned, and paid media campaigns that highlight integrity, safety, reliability, and performance.

Establishing employer brand

Cultivating and promoting a differentiated employer brand that enables a company to attract and recruit the best talent.

Internal communications

Taking a thoughtful and intentional approach to internal communications to ensure that all employees understand a company’s goals.

Enhancing digital presence

Guiding and managing all aspects of a client’s digital presence, ranging from creating and producing content to social media management, influencer engagement, and more.

Our Experts

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Claire Maloney Partner
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Molly A. Morse Partner
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Helena Norrman Partner and Managing Director
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Alexander Fink Partner
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Lucy Cording Partner & Head of Digital Engagement
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Ola Rembe Partner
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Nathan Riggs Partner
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Ben Curson Partner
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Bernhard Meising Co-Chief Executive Officer, Partner
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Dr. Jochen Legewie Partner, Chairman Asia
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Marie von Bismarck Partner
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Bo Jansson Senior Advisor
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Callum Laidlaw Director
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Erik Zsiga Director
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Helena Winje Director
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Julian Hill Partner
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Kevin Soady Partner
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Lars Lindblad Partner
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Liam Clark Partner
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Marion Horn Partner
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Meghan Sheehan Director and Head of ESG and Sustainability
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Michael Kinirons Director
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Minako Otani Director
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Natali Brandis Partner
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Oliver Mann Partner
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Richard Campbell Partner
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Roland Klein Partner
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Thomas Empt Managing Director
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Torben Gosau Managing Director, Head of the Berlin office
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Verena Puth Director
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Veronica Råberg-Schrello Director
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