We help our clients to prepare for, manage, and navigate through high-profile issues and crises with the goal of preserving and enhancing reputations.
Every day, corporate leaders face high-stakes situations with little margin for error. How companies act when they are confronted with a crisis can define their reputation for years to come.
Success relies on communicating effectively during these critical moments to all stakeholders that matter.
Our ability to help companies diagnose, prepare for, and manage risk is the bedrock of our work. We have a forensic approach to supporting clients, developing best-in-class crisis preparedness plans and rigorous executive training simulations designed to produce an informed and instinctive response to reputational threats. We will create detailed frameworks for effective decision making through live crises, and execute targeted recovery plans once a crisis concludes.
When companies are facing high-profile issues, there is no substitute for objective assessment, thoughtful counsel, and the calm approach that comes with experience.
At a moment’s notice, Kekst CNC clients can call on our seasoned, global team of crisis communicators. We will quickly assess the situation and address events that may define a company’s reputation or impact their ability to operate – while always keeping an eye on opportunities that a crisis can present.
We bring to bear the experience and expertise of our global team to enable clients to prepare for a range of crisis scenarios, take control of crises when they happen, and counter perceptions that threaten stakeholder trust.
Command - Risk Analysis, Planning, Training
We conduct a thorough review of potential risks and develop tailored crisis communications manuals, with specific protocols, messaging, and relevant research by issue. Our experts conduct in-depth qualitative research on key stakeholders, pairing it with metrics and analytics to inform a detailed plan of action for our clients, which includes early reputational attack warnings, immersive simulations, and spokesperson media training.
Control - Real-time Crisis Management
Our global teams stand ready to provide rapid responses to ensure an effective, coordinated approach that involves a comprehensive assessment of media and social media strategy, stakeholder-led engagement, and providing measured, impactful responses that take into account the broader business landscape.
Counter - Reputational Recovery
We take a multifaceted approach to the sensitive business of rebuilding brands, allowing companies to regain trust from consumers, employees, public officials, and investors alike. Kekst CNC does this through an experienced and data-driven approach to reputational impact and using proven methods to restore faith in a company’s messaging, leadership, and future prospects.