Our team

Michael White

Senior Consultant
Michael is a digital specialist, an expert at enabling companies in highly regulated industries communicate online with their publics in effective and creative ways.

He has extensive experiences developing and leading innovative digital services including reputation management, integrated media programs and crisis management.

He has extensive experiences developing and leading innovative digital services including reputation management, integrated media programs and crisis management.

Michael has experience working with highly regulated industries, particularly across financial services, professional services, and technology.

In 2014, he developed the digital strategy for a central bank in Europe, which was consequently shared as best practice in the financial services community. This led to working with a number of well-known organizations including specialist and retail banks.

Today, Michael leads as a digital specialist across integrated programmes delivering digital strategy and content creation, blogging programs, influencer engagement, social media advertising and training.

He is a well-known personality in London’s innovative communications space, holding a position on the PRCA’s Digital Committee and once recognized three years in a row as one of the UK’s Top 10 PR bloggers.

Michael previously studied Public Relations at a CIPR-approved course at the University of Gloucestershire, graduating with a first-class honors.


Insights

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Blog

Why GameStop Only Reinforces The Need For Investor Relations to Digitalize Fast

Investor relations (IR) professionals have discussed the idea of digital IR for as long as we can remember. In the dot com bubble, this meant monitoring investor chat rooms. In the early noughties that meant the IR website got an overhaul. In the 2010s, that meant a focus on webcasting and video content. There has been little real change to the cadence of communications or conventional investor targeting, media monitoring and engagement programs.

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Blog

Bots Account for Nearly Half of 5G Conspiracy Tweets

Automated social media accounts commonly referred to as “bots” are amplifying 5G conspiracy theories on Twitter and spreading disinformation. This indicates how automated Twitter robots are influencing extreme areas of debate on the social network.

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Blog

How Bots are Manipulating Conversations Around COVID-19 on Twitter

Automated social media accounts commonly referred to as ‘bots’ are actively influencing the COVID-19 ‘anti-mask movement’ on Twitter. Many have strong political allegiances and artificially increase engagements on politicians’ tweets.

Contact Information

London

Turnmill

63 Turnmill St

London EC1M 5RR

United Kingdom