Michael WhiteSenior Consultant
He has extensive experiences developing and leading innovative digital services including reputation management, integrated media programs and crisis management.
Michael has experience working with highly regulated industries, particularly across financial services, professional services, and technology.
In 2014, he developed the digital strategy for a central bank in Europe, which was consequently shared as best practice in the financial services community. This led to working with a number of well-known organizations including specialist and retail banks.
Today, Michael leads as a digital specialist across integrated programmes delivering digital strategy and content creation, blogging programs, influencer engagement, social media advertising and training.
He is a well-known personality in London’s innovative communications space, holding a position on the PRCA’s Digital Committee and once recognized three years in a row as one of the UK’s Top 10 PR bloggers.
Michael previously studied Public Relations at a CIPR-approved course at the University of Gloucestershire, graduating with a first-class honors.