Our team

Michael White

Director
Michael co-leads Kekst CNC Intelligence, integrating advisory expertise with advanced analytics to support clients during their most critical moments.

He serves on Kekst CNC’s global management team as a senior leader of Kekst CNC Intelligence, applying insights to corporate positioning and reputation management mandates.

He serves on Kekst CNC’s global management team as a senior leader of Kekst CNC Intelligence, applying insights to corporate positioning and reputation management mandates.

Michael has advised some of the world’s largest companies, working as an embedded member of their teams and pioneering new digital services.

As a trusted adviser to Kekst CNC’s global client base, Michael develops and leads integrated communications strategies aimed at elevating and reshaping perceptions. While sector agnostic, his specialized experience spans technology, healthcare, and financial services.

His work includes the development of cutting-edge reputation management capabilities, such as misinformation and disinformation mitigation, generative AI positioning, and deriving deep communications insights from online discourse.

Michael is an active contributor to the communications profession, frequently speaking at industry events and participating in media debates. In 2018, he served as a contributing editor to the book Reputation Management: The Future of Corporate Communications and Public Relations. From 2015 to 2017, he was recognized as one of the top UK PR bloggers by Vuelio.


Insights

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Podcast

Episode 22: How Fortune 100 CEOs Post on LinkedIn

In our final deep-dive conversation into market-specific findings from our Global CEO LinkedIn Tracker, Kekst CNC Intelligence experts Antonio Ortolani, Claire O’Connor, and Michael White discuss in detail how the Fortune 100’s "Social CEO" behaves on LinkedIn, including a consideration on how much investment executive communications teams should put towards video, and what it means now that LinkedIn is becoming the de rigueur social media platform for leaders.

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Podcast

Episode 20: How FTSE 100 CEOs Post on LinkedIn

In our first deep-dive conversation into market-specific findings from our Global CEO LinkedIn Tracker, Kekst CNC Intelligence experts Amelia Putt, Ana Rocha, and Michael White discuss how the UK's "Relatable CEO" behaves on LinkedIn, from their fondness for authenticity and connection, to surprising findings on how audiences are reacting to (or ignoring) sustainability content.

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Blog

COP27 on Twitter Was a Digital Town Square of Bots

Whenever a big political event takes place on Twitter, you know with absolute certainty that the bots will follow. From this perspective, COP27 didn’t disappoint.

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