Our team

Michael White

Director
Michael protects and builds the online profiles of companies and individuals.

He co-leads on the digital intelligence services at Kekst CNC, drawing on his knowledge and experience of the disruptive online landscape. He is a senior leader in developing the consultancy’s integrated digital offering.

He co-leads on the digital intelligence services at Kekst CNC, drawing on his knowledge and experience of the disruptive online landscape. He is a senior leader in developing the consultancy’s integrated digital offering.

Michael has been working in strategic corporate communications for over 10 years. During that time, he has advised some of the world’s largest companies navigating digital risk and building online profiles in a noisy online environment.

He has worked with well-known organisations around the world across financial services, technology, healthcare, professional services, and tourism. This includes the development of cutting-edge online disinformation detection capabilities. He works on digital strategy and content creation, influencer engagement, social media advertising and training. He acts as a trusted advisor across some of the consultancy’s largest mandates.

Back in 2018, he was a contributing editor to the book ‘Reputation Management: The future of corporate communications and public relations’. He was also a contributing author to the book ‘PRStack: Modern PR tools & workflow’ (2015). Between 2015 – 2017 Michael was recognized as one of the top UK PR bloggers by Vuelio.


Insights

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Blog

COP27 on Twitter Was a Digital Town Square of Bots

Whenever a big political event takes place on Twitter, you know with absolute certainty that the bots will follow. From this perspective, COP27 didn’t disappoint.

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Blog

FTSE 100 Companies Are Targeted With Disinformation Daily

Perhaps more challenging, it reveals that disinformation is everywhere, but nowhere: it’s rarely obvious, and we consume it each day.

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Blog

What the FTSE100 CEOs do in a Crisis

The first quarter of 2022 presented a challenging communications terrain for business leaders as the Russian invasion of Ukraine shook markets, shattered supply chains and shocked the world. Within hours, it was clear that big businesses would have a huge role to play; what they did – and what they said about what they were doing – would shape the contours of the conflict.

Contact Information

London

Turnmill

63 Turnmill St

London EC1M 5RR

United Kingdom