Research 14 April 2020

COVID-19 Opinion Tracker - Edition 1

COVID-19 is having a significant impact on both business and society internationally.

Kekst CNC have published the first edition of the COVID-19 Opinion Tracker to support our clients and the industries they serve to navigate these difficult times and to anticipate what the coming weeks and months will hold.

The findings have significant implications for policy makers and corporates alike, confirming public backing for prioritising saving lives over protecting the economy, alongside appetite for government intervention to support companies of all sizes. The results show how important good corporate citizenship is today and the benefits that can accrue in the future.

The survey also signals likely changes in consumer behaviour post-COVID-19, demonstrating that businesses in certain sectors will need to consider how they adjust to a new set of circumstances. It is also clear that the UK is very different to the other markets surveyed with significantly greater levels of concern about the long-term impact of the virus.

Download the full report:


We will be tracking the issues raised over the coming weeks in follow-up polls. Subscribe here for Kekst CNC COVID-19 research and perspectives to be delivered to your inbox.


Kekst CNC is monitoring the COVID-19 events in real time, and we have compiled resources to help our clients communicate in a timely and effective way with employees, customers, investors and other key stakeholders around the world. Please continue to monitor the Responding to COVID-19 hub for updates.


Access the full data tables for fieldwork in the UK, the United States, Germany, and Sweden.