How AI Is Reshaping Corporate Communications: GEO, Trust and Strategy
We are pleased to introduce Above the Noise, a new video series from Kekst CNC that explores the trends shaping corporate reputation and communications leadership.
In the first episode, Partners Lucy Cording and Sean Evins discuss how artificial intelligence (AI) and Generative Engine Optimization (GEO) are changing the way organisations communicate, build trust and lead in a fast-moving digital environment.
Key insights from the episode include:
- The shift from traditional SEO to GEO, and why this matters for visibility in AI-powered platforms such as ChatGPT and Gemini
- The growing importance of corporate websites as trusted sources of authority in generative search results
- The role of communications leaders in building literacy, governance and trust around AI
- Why AI strategy is becoming a priority in the boardroom
This video is the first in a series that will feature Kekst CNC experts and, where relevant, external voices from across our global network. Each episode will share commentary on the issues that matter most to communications professionals.
Watch the full episode below and stay tuned for future installments that will continue to explore the forces shaping the future of corporate communications.