London/Stockholm – October 29, 2025 –Kekst CNC, the international strategic communications boutique, has announced the promotion of Mikey Hoare and Veronica Råberg-Schrello to Partner, reinforcing the firm’s global leadership and deep bench of senior expertise. Their promotions reflect Kekst CNC’s commitment to clarity, credibility, and helping businesses communicate with confidence in an increasingly complex and fast-changing world.
The appointments follow Top Honors from Chambers and Partners for Global Crisis and Cybersecurity Communications, as well as the firm’s 40th anniversary in Sweden, underscoring Kekst CNC’s long-standing reputation for supporting leaders and institutions in building trust and communicating effectively – both globally and in one of Europe’s most dynamic markets.
Mikey and Veronica embody the leadership and trusted counsel that define Kekst CNC. Mikey is a leading voice in crisis and geopolitical communications, guiding clients through complex, high-stakes challenges. Veronica has built lasting relationships with international clients and led transformative mandates that strengthen our global collaboration and growth. Their promotions reflect both their individual excellence and the continued strength of our global partnership.
About the New Partners
Mikey Hoare, based in London, is a communications strategist with deep expertise in crisis management, national security, and geopolitics. He joined Kekst CNC in 2023 following a 20-year career in UK Government communications, where he led responses to major global challenges including the war in Ukraine and cybersecurity threats, after beginning his career as a financial journalist. Known for his calm authority and strategic precision, Mikey is a trusted advisor to senior leaders navigating complex geopolitical and reputational landscapes.
Veronica Råberg-Schrello, based in Stockholm, is Managing Director of Kekst CNC’s Nordic operations and a key member of the firm’s global leadership team. Since rejoining in 2018, she has led many of the region’s most significant strategic communications mandates, strengthened relationships with leading international clients. Veronica is recognized for her strategic vision, cross-market perspective, and ability to translate complexity into opportunity – advancing the firm’s international reach and impact.
About Kekst CNC
Kekst CNC, the international strategic communications boutique of Publicis Groupe, has pioneered strategic communications to help its clients achieve their most important business goals for more than 50 years. With offices in the world’s major corporate and financial centres, it uses insight, creativity and judgement to partner with clients seeking to grow, transform or protect their organizations. For more information, visit www.kekstcnc.com.