Digital sovereignty is rapidly becoming one of Europe’s defining narratives. But as the conversation accelerates, are companies’ capabilities keeping up with expectations?

In our latest research, The Rising Risk of Digital Sovereignty Washing, Kekst CNC analyzed public communications from 60 European companies to understand how sovereignty is being defined, positioned and substantiated. The findings reveal a growing gap between narrative and evidence, and why clarity and credibility are fast becoming the competitive differentiator.

Download the full report to explore the trends shaping this debate and what communications leaders should do next.