Our team

Asaad Masri

Asaad has more than 7 years of experience in PR in Dubai working across different sectors.

He has extensive experience with PR campaigns embracing client counseling, strategy and planning, research, media and stakeholder relations.

Asaad consults clients in different sectors including, but not limited to, corporate, lifestyle, healthcare and hospitality.

He previously worked in multinational companies such as Four Communications as a PR Account Manager and Boehringer Ingelheim as a Communications Specialist Middle East Turkey and Africa.

Asaad holds a Master’s degree in Media Studies from Notre Dame University – Lebanon and a Bachelor’s degree in PR and Advertising from the Lebanese University.

Asaad is fluent in Arabic and English.

Q&A with Asaad

What advice do you have for aspiring communications professionals?

Work with passion.

What is the area of expertise in which you really stand out?

Media relations.

Why did you choose Kekst CNC?

Because of the well-experienced people who will add to my career improvement.

What’s the most important thing you’ve learnt from a client?

To be an extension to the client’s team.

What would be your favorite travel tip?

Travel light.

Contact information


Kekst CNC
Office 404-405, Building 2
Dubai Media City
P O Box 502697