He is a strategic communications professional with more than 15 years of experience advising government entities and leading regional and global organizations across the Middle East.
He is a strategic communications professional with more than 15 years of experience advising government entities and leading regional and global organizations across the Middle East.
His expertise spans strategic communications, media relations, stakeholder engagement, media training, and integrated communications campaigns across the government, defense, industrial, health care, energy, and retail sectors.
Asaad has extensive government communications experience through his work with the Ministry of Industry and Advanced Technology (MoIAT), where he supported strategic communications initiatives and the successful delivery of high-profile events, including Make it in the Emirates.
He also provided communications support for global events, including the Dubai Airshow, IDEX and GITEX in the UAE, and LEAP, the Global Occupational Safety and Health (GOSH) Conference, and the Future Aviation Forum in Saudi Arabia.
Prior to his current role, Asaad served as a communications specialist at Boehringer Ingelheim, where he managed regional communications initiatives across multiple markets.
Asaad holds a master’s degree in media studies from Notre Dame University in Lebanon and a bachelor’s degree in public relations and advertising from the Lebanese University. He is fluent in Arabic and English.
Contact Information
Dubai
Kekst CNC
Dubai Media City
Building 9
Offices 321-322
United Arab Emirates