She brings more than a decade of experience leading strategic communications for high-stakes clients across a range of sectors, including finance, banking, automotive, real estate, travel and tourism, hospitality and government.
She brings more than a decade of experience leading strategic communications for high-stakes clients across a range of sectors, including finance, banking, automotive, real estate, travel and tourism, hospitality and government.
Prior to joining the firm, Binan worked at regional and global PR agencies, where she led the planning, execution and delivery of integrated PR strategies. In this role, she helped elevate brand narratives across both regional and international media platforms.
She has lived in the UAE for more than 30 years and holds a Bachelor of Business Administration from the American University of Beirut. Binan is fluent in English and Arabic.
Contact Information
Dubai
Kekst CNC
Dubai Media City
Building 9
Offices 321-322
United Arab Emirates