Our team

Claire Maloney

A proven corporate brand and reputation specialist, Claire has spent more than 20 years advising global organizations on business critical issues.

She specializes in brand strategy, purpose, creative campaign strategy and executive leadership positioning, helping clients to attract talent, clients, partners or investors.

I am a huge believer in and advocate for the power of flexible working. I have personally benefited from this in my career at Kekst CNC. It has helped me immensely in seeking to balance family responsibilities and career. I am convinced that flexibility has made me a better adviser, a more creative consultant, as well as a better mum.

Claire specializes in helping companies to build differentiation to drive commercial success or deal with a period of change.

She is one of our leading storytelling strategists, practiced at coordinating impactful reputation campaigns across owned and earned media.

After more than two decades in corporate reputation and financial communications, Claire has worked on major corporate actions, helped clients to navigate issues and crisis, as well as to optimize business expansion and change. She has provided communications counsel to Governments, leading financial institutions and global corporations in Europe, the United States, the Middle East, North Africa and South East Asia.

Claire has held both in-house and consultancy positions. Her background is in investor communications and prior to joining the firm, Claire was an investor relations manager at UPC NV and a member of the European investor relations consulting team at Thomson Financial.

She started her career in the wealth management industry and is qualified as an IFA.

Claire holds a BA (Hons) in Modern Languages and European Politics.



Corporate Reputation and Positioning

  • Advised a major global financial institution, with a focus on recognition for its leadership in responsible investing.
  • Acted as an advisor for a major UK Pension Scheme.

Corporate Brand Strategy

  • Led on the naming and visual identity for a new breed of investment managers with global intent.

Data, Research and Insights

  • Informed strategic recommendations relating to the sustainability narrative for a major FTSE 100.

Contact information


Kekst CNC
63 Turnmill St
London EC1M 5RR
United Kingdom