Our team

Soha Afify

Senior Consultant
Soha is a Senior Consultant in the Dubai office of Kekst CNC

She supports clients across industries with media relations and corporate communications strategies. She has more than 13 years’ experience in developing and executing multi-channel communications.

She supports clients across industries with media relations and corporate communications strategies. She has more than 13 years’ experience in developing and executing multi-channel communications.

“I enjoy how Kekst CNC fosters an entrepreneurial culture and a flat hierarchy where each indivdual consultant owns and drives their workstreams, accounts and initiatives. This is enabled by an open-door policy and corporate values of transparency and accountability.”


Soha is a media and communications consultant with over 13 years' experience in the GCC. Her career started in Cairo, Egypt, where she discovered her passion for this field. Over her initial 7 years, she collaborated with a diverse range of companies in Egypt, spanning sectors such as tourism, banking, and education. She has also served as a communications consultant for the United Nations Population Fund (UNFPA) in Cairo. In 2016, Soha relocated to the United Arab Emirates, where she continued to work with various organisations, including those in aviation, maritime, banking, and technology. She also held a role as an advisor at the United Nations Country Office in Abu Dhabi, specialising in corporate communications, media relations, and content strategies. Soha’s extensive regional media network and profound cultural insights have been instrumental in helping local and regional clients enhance their public image and secure positive media attention. Soha holds an MBA from ESLSCA Business School and a Bachelor of Mass Communications from Cairo University. She is a native Arabic speaker and is fluent in English. In her leisure time, she enjoys pursuing her passion for writing fiction.


Contact Information

Dubai

Office 404-405, Building 2

Dubai Media City

P O Box 502697

Dubai

UAE