She is a well-rounded advisor focused on reputation, crisis, and government communications, with 15 years of experience across markets spanning the UAE, KSA, Egypt, and the broader Middle East.
She is a well-rounded advisor focused on reputation, crisis, and government communications, with 15 years of experience across markets spanning the UAE, KSA, Egypt, and the broader Middle East.
“At Kekst CNC, our superpower is advisory that is locally and regionally rooted in nuance, yet globally relevant - delivered by one truly global team that shows up for clients when it matters most”
Soha Afify is a Senior Communications Advisor with 15 years of experience across 8 markets in the broader Middle East, counselling high-profile entities on reputation strategy, crisis preparedness, and corporate positioning.
Soha began her career in Cairo in 2009, spending seven years working across sectors including real estate, banking, publishing, and education. She relocated to the UAE in 2016, where her experience as an embedded advisor on major projects - including the opening of an International Airport, the UAE's largest bank merger, and the international expansion of a major ports group - gave her a strong foundation in high-stakes institutional communications. She held roles in communications at the United Nations Development Programme (UNDP) in Abu Dhabi and the UNFPA in Cairo, Egypt.
Soha holds an MBA from ESLSCA Business School in Paris, and a Bachelor of Mass Communications with Excellent Honours from Cairo University. She is a native Arabic speaker and bilingual in English.
Contact Information
Dubai
Kekst CNC
Dubai Media City
Building 9
Offices 321-322
United Arab Emirates