Our team

Will Rasmussen

Partner
Will advises companies on corporate public relations matters, with a focus on cross-border transactions, cybersecurity, crisis management, and media relations.

He has particular expertise advising multinationals doing business in the Middle East, and companies based in the Middle East engaging in major global transactions.

    He has particular expertise advising multinationals doing business in the Middle East, and companies based in the Middle East engaging in major global transactions.

      Will has also worked extensively in cybersecurity, including advising on incident preparation and on breach response. He has counseled numerous companies across a range of industries, including healthcare, technology, and retail following incidents that compromised sensitive PII and PHI information. 

      Will started his career as an international correspondent covering business and politics with Reuters based in the Middle East. He later worked as a business consultant for Monitor Group, which became Monitor Deloitte. Prior to joining Kekst CNC, Will spent over 6 years at Brunswick Group in New York.

      Will has a bachelor’s degree in history (magna cum laude) from Harvard College, an MBA from The Wharton School of the University of Pennsylvania, and an MA from the Lauder Institute at the University of Pennsylvania in international studies.

      Insights

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      Blog

      Russian Cyberwar in Ukraine

      In its recent Insights note following escalating Russia/Ukraine tensions, the Cybersecurity & Infrastructure Security Agency (CISA) recommended clear steps to ensure that companies’ full response teams – including IT, communications, and legal – are prepared to act in the event of a critical cyberattack. CISA urged every organization in the US to "take urgent, near-term steps" to improve cybersecurity and resilience, which includes designating a crisis-response team and conducting tabletop exercises so all participants understand their roles and are ready to quickly and effectively respond to an incident. The organization’s guidance highlights a key aspect in an evolving geopolitical dynamic: business interests are very much at the table when tension emerges between states.

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      Blog

      The State of Ransomware in 2022

      January 28 marks Data Privacy Day, an international event created to raise awareness of data protection best practices. Following a particularly challenging 2021, when ransomware attacks hit record levels, it is an opportune time to reflect on the evolving cybersecurity landscape and lessons learned from a communications and reputation perspective.

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      Kekst CNC
      +212 521 4800
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      New York (Headquarters)

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      New York, NY 10019

      +212 521 4800
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