Dubai, 1 June 2021 – Kekst CNC, a leading global strategic communications firm, announced today the strengthening of its Middle East business with the appointment of Scott Melrose as Director.
Scott joins from NEOM, the $500 billion giga-project and cornerstone of Saudi Arabia’s diversification strategy. He was a senior member of the team responsible for multi-sector strategic communications and global campaigns that included the recent launch of THE LINE.
Prior to NEOM, Scott held a leading role in the Expo 2020 Dubai press office and oversaw major communications milestones for the largest event to be staged in the Arab world. Previously a Director at Finsbury Glover Hering, his clients spanned the financial sector, plus government entities in the Kingdom, including the Saudi Vision 2030 programme.
Scott has 15 years’ experience in the region that also includes positions at Falcon & Associates – a strategic advisory company operating on behalf of the Dubai leadership – and Emirates Airline. During a decade in journalism, Scott worked for Gulf News, the Herald in Scotland and the Sydney Morning Herald.
Based at Kekst CNC’s Dubai office, Scott will have responsibility for managing existing clients, business development and helping the company build its presence in the Middle East, where it has been operating since 2006. He will also be part of Kekst CNC’s global management team.
Ben Curson, Partner and Market Lead for the Middle East said: “Scott’s extensive experience of this dynamic region, having worked at several of its most prominent organisations, as well as on the advisory side, will be a fantastic addition to our senior team both in Dubai and internationally. We have seen rapid growth in this market in the last six months and are excited about the opportunities ahead.”
Scott Melrose, Director at Kekst CNC, said: “It is a tremendous time to be joining Kekst CNC. The business is thriving, and Ben has a clear vision for continued growth. I look forward to working with him and the team to achieve further success, and helping to build on our reputation for delivering world-class strategic counsel and communications services.”
About Kekst CNC
Kekst CNC is a global strategic communications firm that specializes in protecting and enhancing reputations. From 15 locations around the globe, our team of 250 professionals provides expert communications counsel, informed by judgment, insights and data-led analysis.
We apply our communications expertise across high-stakes corporate, financial, and political matters, helping businesses communicate effectively through periods of disruption, transformation and growth.
Further information is available at www.kekstcnc.com.