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Jemima McCrystal

Senior Consultant
Jemima is a Senior Consultant at Kekst CNC in London, specialising in corporate communications for multinational companies across the technology, finance, and science sectors.

As a member of the Kekst CNC Impact team, she focuses on executive communications—working directly with senior leaders to enhance their impact, refine messaging, and develop profile-building strategies.

As a member of the Kekst CNC Impact team, she focuses on executive communications—working directly with senior leaders to enhance their impact, refine messaging, and develop profile-building strategies.

Jemima has extensive experience in developing and executing multi-channel communications strategies. She advises clients on reputation management, corporate positioning, and stakeholder engagement, ensuring they navigate complex media landscapes effectively.

Prior to joining Kekst CNC, Jemima led a Digital and Marketing department in London, where she was responsible for brand strategy, content creation, and business development. She has also advised on brand safeguarding and crisis communications, helping organisations protect and strengthen their reputations.

Jemima holds an MA in Modern History from the University of St. Andrews.


Insights

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Blog

Executive Apologies: Risk, Opportunity, or Relic?

In today’s high-stakes media landscape, executive apologies are evolving—from strategic tools to potential liabilities. This piece explores how leaders like Jamie Dimon and Shirine Khoury-Haq are reshaping the apology playbook, balancing authenticity, accountability, and brand voice. Whether spoken by a CEO or delivered through clever branding, the best apologies share one trait: they rebuild trust.

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Blog

Navigating Succession - Without the Drama

Leadership changes are inevitable. But done well, they can strengthen a company’s reputation. Done poorly, they can unravel years of hard-won trust. From headline-making exits to quiet successions, this edition unpacks what actually works when leaders step in—or step down.

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Blog

Is Donald Trump Changing the Way Leaders Speak?

The next time you hear a leader interviewed, don't be surprised if you can hear an echo of the man in the White House. Whether Trump is the cause or a symptom, in this edition of Impact Insights, we explore the ripple effects of the new administration’s rhetoric: who is mirroring it, how they’re doing it, and why some businesses might need to adjust their communications strategies.

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