Blog
Executive Apologies: Risk, Opportunity, or Relic?
In today’s high-stakes media landscape, executive apologies are evolving—from strategic tools to potential liabilities. This piece explores how leaders like Jamie Dimon and Shirine Khoury-Haq are reshaping the apology playbook, balancing authenticity, accountability, and brand voice. Whether spoken by a CEO or delivered through clever branding, the best apologies share one trait: they rebuild trust.