Michael White

Senior Consultant

Insights

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Podcast

Episode 22: How Fortune 100 CEOs Post on LinkedIn

In our final deep-dive conversation into market-specific findings from our Global CEO LinkedIn Tracker, Kekst CNC Intelligence experts Antonio Ortolani, Claire O’Connor, and Michael White discuss in detail how the Fortune 100’s "Social CEO" behaves on LinkedIn, including a consideration on how much investment executive communications teams should put towards video, and what it means now that LinkedIn is becoming the de rigueur social media platform for leaders.

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Podcast

Episode 20: How FTSE 100 CEOs Post on LinkedIn

In our first deep-dive conversation into market-specific findings from our Global CEO LinkedIn Tracker, Kekst CNC Intelligence experts Amelia Putt, Ana Rocha, and Michael White discuss how the UK's "Relatable CEO" behaves on LinkedIn, from their fondness for authenticity and connection, to surprising findings on how audiences are reacting to (or ignoring) sustainability content.

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Blog

COP27 on Twitter Was a Digital Town Square of Bots

Whenever a big political event takes place on Twitter, you know with absolute certainty that the bots will follow. From this perspective, COP27 didn’t disappoint.