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You’ve just been alerted to a cyber security breach – sensitive customer data has been published online. In the information age we live in, this is a nightmare scenario for any business.
Saying sorry has become popular currency in crisis communications, but if it’s unmatched by action consumers will vote with their feet, and their cash.
We live in a world where the rules of news have changed dramatically. As the dominance of traditional media outlets has declined, today’s media is increasingly consumed through social media platforms, free online news outlets and other sources. A lot has been reported about the rise of fake news in this new world, mainly in the context of US political campaigns, but are companies properly prepared for the threat presented by fake news stories?