Driven by solving problems for our clients, we apply intelligence to intel, to enhance the consultancy we provide to the world’s most interesting and diverse companies.
COP27 on Twitter Was a Digital Town Square of Bots
Whenever a big political event takes place on Twitter, you know with absolute certainty that the bots will follow. From this perspective, COP27 didn’t disappoint.
What the FTSE100 CEOs do in a Crisis
The first quarter of 2022 presented a challenging communications terrain for business leaders as the Russian invasion of Ukraine shook markets, shattered supply chains and shocked the world. Within hours, it was clear that big businesses would have a huge role to play; what they did – and what they said about what they were doing – would shape the contours of the conflict.
Download the full FTSE100 CEO Social Tracker here:
Supporting a global consumer brand with a cyber crisis
In the aftermath of a cyber security attack, Kekst CNC monitored the Dark Web for the sharing of illegally obtained information. This uncovered a secure and elusive forum discussion detailing the nature of the attack, acting as an early warning system for public communications. This integrated into the crisis communications plan, informing messaging and Q&As.
A multichannel, multistakeholder audit to inform a new corporate narrative
Working with a global commodity trading company, Kekst CNC conducted a detailed online analysis. The result of Natural Language Processing analysis across online content and NGO audiences informed and gave direction to a refreshed corporate narrative, additionally informing NGO communications around issue topics.
Using data to boost a tech leader’s profile
Working with a major enterprise technology company, Kekst CNC worked directly with the CEO to define an executive strategy. A combination of leader peer set analysis and social channel performance led to an innovative, strategic and results driven communications programme.
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