The rise of generative AI has made false information easier to create, amplify and spread, turning mis- and disinformation into a growing risk for organisations, their leaders and their reputations.
In this episode of Above the Noise, Kekst CNC Partner Mikey Hoare and Director Michael White discuss how mis- and disinformation are reshaping the risk landscape for business leaders. They explore why disinformation has evolved from a national security issue into a boardroom concern, how organisations can identify and assess emerging threats, and what it takes to build resilience in an increasingly complex information environment.
From coordinated online campaigns and AI-enabled content generation to audience manipulation and reputational attacks, mis- and disinformation can have far-reaching implications for organisations, their stakeholders and public trust.
Key insights from the episode include:
- The difference between misinformation and disinformation, and why it matters
- How generative AI is accelerating the creation and spread of false information
- Why disinformation has become a business and reputation risk for organisations
- How to identify threat actors, assess online activity and monitor emerging narratives
- Why simply presenting the facts is not always enough to counter disinformation
- How organisations can build resilience through preparation, education and trusted sources of information
When trust comes under attack, organisations need more than a rapid response. They need to understand the threat, anticipate how it may evolve and be prepared with credible communications strategies before a crisis emerges.
Watch now to learn how organisations can identify, assess and respond to mis- and disinformation in the age of AI.