Kekst CNC Corporate communications Jul 27 2020

COVID-19 Opinion Tracker - Edition 4

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James Johnson Data, Research and Insights Jul 10 2020

In Act Two of COVID-19, Understanding Businesses’ Reputation is More Important Than Ever

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Dominic Laurie Aug 04 2020

Episode 4: Cyber Crisis Preparedness in a Remote Working World

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Corporate communications

The fourth edition of our international COVID-19 Opinion Tracker shows that the public’s view of business is showing signs of deteriorating. Throughout the first three months of the tracker, business has performed well in the public’s eyes. It has been seen as stepping up during the crisis, and is perceived as having handled the pandemic well. Though this still stands, business brands are in a delicate position as the focus shifts to lay-offs and economic damage. The survey also found that employees who have returned to their workplace across the globe say they had a better experience than expected, that it was more safe than expected, that they were more productive than they expected, and that they are now more likely to stay with their employer. However, employers will need to continue to provide leadership on this as more return to workplaces and offices.

Corporate communications

The last major technology shift in the telecoms industry was transformational. With the advent of 4G came the smartphone and the mobile internet took off, opening up new applications and services to consumers across the world. Why then is there such pessimism regarding the prospects of 5G in many of the boardrooms of Europe’s major mobile operators?

Corporate communications

Kekst CNC’s COVID 19 Opinion Tracker has become a key measure of public opinion throughout the current crisis, and an important tool for companies as they seek to understand changing attitudes towards established institutions, particular sectors, corporate and individual behaviour and considerations such as ESG. The third wave of our tracking survey has found that across the United States, the UK, Germany, France, Sweden and Japan the public believes that Germany has dealt best with the pandemic crisis, while the United States and UK are the worst responders.


Data, Research and Insights

At our first Kekst CNC focus group, broadcast on Times Radio last week, we asked a group of uncommitted voters across England what they thought about “ESG”. Not surprisingly, few understood what the term meant. An acronym that businesses and investors use on a near-daily basis, focused around environmental, social and corporate governance practices, has no cut-through with the greater British public.

Crisis Communications

Today, most offices and many industrial facilities remain shuttered. Employees are scattered in a state of enforced refuge and we are all leaning heavily on technology for continuity-of-business. The onslaught of Coronavirus has upended the way we operate. It has asked tough questions of organisations large and small across the world and hard decisions are made on a daily basis often in response to quickly changing Government guidance.

Financial communications

Being in the midst of the COVID-19 pandemic does not make corporate financial reporting any easier. However, while challenging, the situation has not yet led to any radical changes in how companies present quarterly reports, apart from one major aspect –financial guidance. JKL Kekst CNC has analysed quarterly financial reports from January-March 2020 that were published by the 50 largest listed companies in Sweden. We compiled the financial guidance and outlooks provided and evaluated how each company communicated the effects of COVID-19 on their results. From this analysis, there are lessons to learn for the upcoming reporting season.


In our latest podcast host Dominic Laurie is joined by David Emm, Principal Security Researcher at Kaspersky Labs, Hans Allnutt, Partner at DAC Beachcroft, Raf Sanchez, International Breach Response Manager at Beazley and Kekst CNC partner Ben Curson, who share their take on the changing landscape of cyber security.

Asia’s unique media landscape is often deemed unfamiliar territory for Western audiences. Drawing on our global network, in our latest episode host Dominic Laurie is joined by colleagues from across our Asian offices in Japan, Hong Kong and China, who share their insights and experience of their home media and the landscape they operate in.

The COVID-19 crisis is the focus for almost every company across the world. That is true for media organisations as much as anyone else. At very few times in modern human history has the news agenda been dominated by a single story for so long.



Dubai, 28th July 2020 – Publicis-owned global strategic communications firm, Kekst CNC, today publishes results from the fourth edition of its COVID-19 Opinion Tracker, revealing that the UAE enjoys strong favour among loyal travellers against the backdrop of the coronavirus pandemic, which has brought tourism-dependent economies around the world to a standstill.


Paris, 27 juillet 2020 – Les deux tiers des Français pensent désormais qu'une deuxième vague du coronavirus va survenir, et ils sont de plus en plus nombreux à penser que la reprise économique ne viendra pas avant une année.


London, 25th July 2020 – The fourth Kekst CNC international tracking survey has shown that only one in ten (11%) expect things to have returned to normal by Christmas, as predicted by Prime Minister Boris Johnson last week. Almost three-quarters (72%) disagree that this will be the case.


Sustainability, ESG and Purpose

What impact has COVID-19 had on ESG? Has it become more important or less? Have priorities of investors – and the public – shifted? Is climate protection still ‘number one’? And how are leading businesses in this space changing their ESG policies and priorities?

Shareholder Activism and Corporate Governance

Shareholder activism has surged in Japan over the past few years. In addition to the increasing number of activist campaigns, a record 65 Japanese companies received shareholder proposals during this year’s AGM season. This is reflective of the government’s corporate governance reform, such as the introduction and revision of the stewardship code and corporate governance code serving as a tailwind.

Shareholder Activism and Corporate Governance

Shareholder activism has made massive inroads into Japan over the last four years. In 2018, the number of activist campaigns in Asia surpassed the number across Europe for the first time, with Japan accounting for the majority of cases in Asia.