She works at the interface between media relations, corporate reputation and Public Affairs. Anna previously served as Press Officer to former Prime Minister, Göran Persson.
Anna is a specialist in media and crisis management. She works at the interface between media relations, corporate reputation and Public Affairs. Anna previously served as Press Officer to former Prime Minister, Göran Persson, Group Press Officer at SEB and journalist at TT News Agency. She focuses on media training and performance coaching.
Q&A with Anna
Who or what inspires you?
New tasks and issues to solve where I can combine my knowledge and experience with smart ideas from fast-thinking colleges.
How has the firm changed since you first joined?
Today communication, sustainability, corporate culture, transparency is much more of a whole. Everything is spinning faster, in more channels, all the time – it makes our job harder, but also more fun.
What advice do you have for aspiring Communications professionals?
Never accept communication as something alongside other operational activities. Communication must be at the heart of decision making.
What careers advice would you give to your younger self?
Grab chances to learn every day, ask questions when you don´t understand. Be curious.
What digital platforms do you actively use?
I´m on most digital platforms every day. It´s part of our work to be there, to see how the channels are used, to follow what is said, to see trends, to catch early signs of opinions.